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Email Marketing · head to head

Campaign Monitor vs Ortto

Campaign Monitor logo

Campaign Monitor

Email Marketing

Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up

From
On request
Rated
-
Full reviewWebsite
Ortto logo

Ortto

Email Marketing

Australian marketing automation with a customer data platform and analytics included rather than sold separately

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Campaign Monitor the Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.; Ortto contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • They diverge on capability: Campaign Monitor covers Drag-and-drop email builder, Ortto covers Customer data platform.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Campaign Monitor and Ortto actually diverge.

Attributes where Campaign Monitor and Ortto differ
AttributeCampaign MonitorOrtto
Pricing modelPer month by contact tier and plan levelquote
PlatformsWebWeb, REST API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Campaign Monitor

  • Drag-and-drop email builder
  • Automation workflows
  • List segmentation
  • Send-time optimisation
  • Landing pages and forms
  • Multi-brand management

Only in Ortto

  • Customer data platform
  • Journeys
  • Talk
  • Dashboards and reports
  • Playbooks
  • Capture

What people use each for

The jobs each tool is most often brought in to do.

Campaign Monitor

  • A small marketing team wanting straightforward campaign design and automation without a full martech stacknot Ortto
  • A business with a list under a few thousand contacts and infrequent sends, where the Lite tier's cap is not a real constraintnot Ortto
  • An agency managing multiple brands wanting Enterprise-tier multi-brand account managementnot Ortto
  • A team wanting a bundled website builder alongside email on the Premier tiernot Ortto

Ortto

  • A SaaS company that wants trial and onboarding lifecycle plus product analytics without buying two toolsnot Campaign Monitor
  • A small team replacing a stack of email tool, chat widget and dashboard product with one subscriptionnot Campaign Monitor
  • Reporting on revenue by campaign and cohort without exporting events to a warehouse firstnot Campaign Monitor
  • Teams already on Autopilot that need a supported migration path rather than a replatform to a US vendornot Campaign Monitor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Campaign Monitor

  • The Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
  • Unlimited sending only starts at the Essentials tier, so the cheap headline Lite price is not comparable to competitors that offer unlimited sends at their entry tier.
  • Its e-commerce-specific automation (abandoned cart flows, predictive segments) is less developed than Klaviyo's, making it a weaker fit for retail-heavy senders.
  • As part of the Marigold group alongside Sailthru and other acquired brands, product roadmap priority is shared across a portfolio rather than dedicated solely to Campaign Monitor.
  • Pricing multiplies on two axes, contact tier and plan level, so estimating total cost requires checking both dimensions rather than a single number.

Ortto

  • Contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • Each bundled component is shallower than the specialist it replaces, and the email template editor in particular is behind the ecommerce-focused competitors.
  • Deliverability guidance and reputation tooling are thinner than at dedicated email providers, which matters most in the first months of a sending domain.
  • The partner and agency ecosystem outside Australia and New Zealand is small, so hiring contractors with real Ortto experience is harder than for the larger platforms.
  • Support hours follow Australian business time, so European and American teams often wait a working day for a substantive answer on complex issues.

Pricing, plan by plan

Campaign Monitor

On request
  • Lite$undefined/month
    • Monthly send cap of 2,500 emails regardless of list size
    • Basic campaign and template tools
    • Priced by contact tier from under 500 to 50,000+
  • Essentials$undefined/month
    • Unlimited monthly email sends
    • Priority support
    • Priced by contact tier from under 500 to 50,000+
  • Premier$undefined/month
    • Unlimited monthly email sends
    • Premier-level phone support
    • Drag-and-drop website builder included
  • Enterprise$undefined/year
    • Custom quote
    • Multi-brand account management
    • Dedicated account manager, SOC2 and GDPR-aligned security

Ortto

On request
  • Ortto$undefined/month
    • Priced by number of contacts held, with separate email and SMS send allowances
    • Talk live chat and additional seats charged separately
    • Monthly and annual terms available

Which should you pick?

Choose Campaign Monitor if

  • You need drag-and-drop email builder.
  • You also want automation workflows.
Campaign Monitor review

Choose Ortto if

  • You need customer data platform.
  • You work on Web, REST API.
  • You also want journeys.
Ortto review

Questions people ask

Is Campaign Monitor or Ortto better?
Neither clearly leads. Campaign Monitor starts at On request and Ortto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Campaign Monitor or Ortto?
Campaign Monitor starts at On request and Ortto at On request.
Does Campaign Monitor or Ortto run on more platforms?
Campaign Monitor runs on Web. Ortto runs on Web, REST API.
What is Campaign Monitor best used for?
Campaign Monitor is most often used for a small marketing team wanting straightforward campaign design and automation without a full martech stack, a business with a list under a few thousand contacts and infrequent sends, where the lite tier's cap is not a real constraint, an agency managing multiple brands wanting enterprise-tier multi-brand account management, a team wanting a bundled website builder alongside email on the premier tier. Of those, a small marketing team wanting straightforward campaign design and automation without a full martech stack and a business with a list under a few thousand contacts and infrequent sends, where the lite tier's cap is not a real constraint are not what Ortto is typically brought in for.
What can Campaign Monitor do that Ortto cannot?
Campaign Monitor covers Drag-and-drop email builder, Automation workflows, List segmentation, Send-time optimisation. Ortto covers Customer data platform, Journeys, Talk, Dashboards and reports.

Answered from the vendors’ own pages

Campaign Monitor: Does the cheapest plan include unlimited sends?

No. Lite caps monthly sends at 2,500 emails regardless of list size; unlimited sending starts at the Essentials tier.

Ortto: Is Ortto the same product as Autopilot?

It is the successor from the same company, rebranded in 2022 and substantially rebuilt. Older Autopilot tutorials no longer match the interface.

Campaign Monitor: Who owns Campaign Monitor?

Marigold, a marketing technology group that also owns Sailthru and other acquired email and loyalty platforms.

Ortto: Do inactive contacts cost money?

Yes. Pricing counts contacts stored, so unsubscribed and dormant records consume allowance until they are deleted.

Campaign Monitor: Is there a free plan?

A 30-day free trial with a 500-contact limit is available, but there is no permanent free tier.

Ortto: Can it replace a BI tool?

For campaign, funnel and cohort reporting on its own event data, usually yes. For joins against finance or support data it cannot.

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