Softwr

Email Marketing · head to head

Attentive vs Moosend

Attentive logo

Attentive

Email Marketing

Enterprise SMS and email marketing for retail brands, sold on quarterly minimum spend commitments

From
On request
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attentive minimum spend commitments are use it or lose it: if quarterly usage falls short, the shortfall is invoiced anyway, which makes Attentive expensive for any brand whose sending is seasonal rather than even.; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • They diverge on capability: Attentive covers SMS-first journeys, Moosend covers All features at every tier.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attentive and Moosend actually diverge.

Attributes where Attentive and Moosend differ
AttributeAttentiveMoosend
Pricing modelquotePer month by contact count
PlatformsWeb, iOS, AndroidWeb, API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attentive

  • SMS-first journeys
  • Two-tap sign-up units
  • TCPA compliance tooling
  • Email channel
  • Revenue attribution
  • Concierge
  • Identity resolution
  • Negotiated order form rates

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Attentive

  • A direct-to-consumer brand where SMS is the primary revenue channel and needs cart abandonment triggered within minutes of a sessionnot Moosend
  • A retailer capturing in-store phone numbers at the till and needing TCPA-compliant consent records to go with themnot Moosend
  • A consumer brand running SMS and email from one audience so subscribers are not messaged twice for the same promotionnot Moosend
  • A high-volume merchant with predictable year-round send patterns that can commit to a quarterly minimum and negotiate rates down against itnot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Attentive
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Attentive
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Attentive
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Attentive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attentive

  • Minimum spend commitments are use it or lose it: if quarterly usage falls short, the shortfall is invoiced anyway, which makes Attentive expensive for any brand whose sending is seasonal rather than even.
  • No rates are published anywhere, so a buyer cannot benchmark a quote before entering a sales process, and the effective per message cost is only visible once an order form is drafted.
  • Contracts commonly run six to twelve months, so a brand that finds performance disappointing after two months still owes the balance of the term.
  • Total cost combines a platform fee, per message SMS and MMS charges and carrier pass-through fees, and MMS at two to five cents per message means image-heavy campaigns cost several times what the SMS rate suggests.
  • It is priced and built for established consumer brands, and the entry commitment puts it out of reach of small merchants that Postscript and similar tools serve on usage-based plans with no floor.

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

Attentive

On request
  • Attentive$undefined/year
    • No public rate card; rates are set in an individual order form
    • Platform fee plus per message SMS and MMS charges
    • Contracts commonly six to twelve months

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose Attentive if

  • You need sms-first journeys.
  • You work on Web, iOS, Android.
  • You also want two-tap sign-up units.
Attentive review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Questions people ask

Is Attentive or Moosend better?
Neither clearly leads. Attentive starts at On request and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attentive or Moosend?
Attentive starts at On request and Moosend at On request.
Does Attentive or Moosend run on more platforms?
Attentive runs on Web, iOS, Android. Moosend runs on Web, API.
What is Attentive best used for?
Attentive is most often used for a direct-to-consumer brand where sms is the primary revenue channel and needs cart abandonment triggered within minutes of a session, a retailer capturing in-store phone numbers at the till and needing tcpa-compliant consent records to go with them, a consumer brand running sms and email from one audience so subscribers are not messaged twice for the same promotion, a high-volume merchant with predictable year-round send patterns that can commit to a quarterly minimum and negotiate rates down against it. Of those, a direct-to-consumer brand where sms is the primary revenue channel and needs cart abandonment triggered within minutes of a session and a retailer capturing in-store phone numbers at the till and needing tcpa-compliant consent records to go with them are not what Moosend is typically brought in for.
What can Attentive do that Moosend cannot?
Attentive covers SMS-first journeys, Two-tap sign-up units, TCPA compliance tooling, Email channel. Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.

Answered from the vendors’ own pages

Attentive: How much does Attentive cost?

It does not publish rates. Costs are a platform fee plus per message charges set in your order form, with minimum spend commitments commonly around 2,000 to 3,000 USD per quarter.

Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Attentive: What happens if I do not use my minimum?

You are invoiced for the shortfall at the end of the quarter. Unused commitment is not carried forward.

Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Attentive: How long is the contract?

Typically six to twelve months, billed monthly or quarterly.

Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Attentive: Does it do email as well as SMS?

Yes, with shared audiences and journeys, though the product was designed SMS-first and that remains its strength.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

Share

Related pages

More on Attentive

More on Moosend

Keep looking

Other head to heads