Influencer Marketing · head to head
Modash vs Influencity
Influencity
Influencer Marketing
Complete influencer marketing management
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; Influencity influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart
- They diverge on capability: Modash covers 250M+ creator database, Influencity covers AI-powered discovery.
Where they differ
Only the attributes on which Modash and Influencity actually diverge.
| Attribute | Modash | Influencity |
|---|---|---|
| Founded | 2018 | 2014 |
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Modash
- 250M+ creator database
- Audience demographics
- Fake follower detection
- Lookalike discovery
- Campaign monitoring
- Influencer CRM
- Data export
- Email finder
Only in Influencity
- AI-powered discovery
- 200M+ profiles
- Audience analysis
- Campaign management
- Performance analytics
- Competitor benchmarking
- Custom workflows
- Team collaboration
Both cover
- TikTok
- YouTube
- Shopify
- GDPR
- Data encryption
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Modash
- Searching a creator database for Instagram, TikTok and YouTube influencersnot Influencity
- Vetting influencer audience quality before outreachnot Influencity
- Tracking creator content and campaign performancenot Influencity
- Paying creators and running affiliate programmes from one platformnot Influencity
Influencity
- Influencer discoverynot Modash
- Campaign managementnot Modash
- Audience analysisnot Modash
- Competitor researchnot Modash
- ROI measurementnot Modash
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Modash
- Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
- Essentials plan excludes creator payments and affiliate features entirely
- Tracked creators are capped at 100 on Essentials and 250 on Performance
- Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
- Exceeding a plan limit requires upgrading the plan rather than paying an overage
- Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
- Enterprise starts at $14,700 per year and is the only plan with customisable quotas
- The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators
Influencity
- Influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart
Pricing, plan by plan
Modash
Free- FreeFree
- Limited searches
- Basic filters
- 5 profile views
- Essentials$99/month
- Unlimited searches
- 150 profiles/month
- Audience data
- Performance$299/month
- 500 profiles/month
- Lookalike discovery
- Campaign tracking
- Enterprise$undefined/month
- Unlimited profiles
- API access
- Custom solutions
Influencity
Free- FreeFree
- Limited searches
- Basic profiles
- 5 lists
- Basic$168/month
- 5,000 searches
- Full profiles
- Campaign management
- Professional$348/month
- 15,000 searches
- Advanced analytics
- Team collaboration
- Business$698/month
- Unlimited searches
- API access
- Custom workflows
Which should you pick?
Choose Modash if
- You need 250m+ creator database.
- You want to start without paying.
- You work on Web, Api.
- You also want audience demographics.
Choose Influencity if
- You need ai-powered discovery.
- You want to start without paying.
- You work on Web, Api.
- You also want 200m+ profiles.
Questions people ask
- Is Modash or Influencity better?
- Neither clearly leads. Modash starts at Free and Influencity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Modash or Influencity?
- Modash starts at Free and Influencity at Free.
- Does Modash or Influencity run on more platforms?
- Both run on Web, Api, so platform support will not decide this one for you.
- Can I use Modash for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Modash best used for?
- Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what Influencity is typically brought in for.
- What can Modash do that Influencity cannot?
- Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Both handle Instagram, TikTok, YouTube, Shopify.