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Business Intelligence · head to head

Qlik Sense vs Whatagraph

Qlik Sense logo

Qlik Sense

Business Intelligence

Self-service data analytics and visualization

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Qlik Sense expensive pricing structure, particularly for enterprise users and large data volumes; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Qlik Sense covers Associative Engine, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Qlik Sense and Whatagraph actually diverge.

Attributes where Qlik Sense and Whatagraph differ
AttributeQlik SenseWhatagraph
Pricing modelUnknownsubscription
PlatformsWeb (Cloud), Desktop (Windows), Mobile (iOS/Android)Web, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded19932016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Qlik Sense

  • Associative Engine
  • AI Insights
  • Augmented Analytics
  • Natural Language
  • Alerting
  • SAP
  • Salesforce
  • ServiceNow

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Qlik Sense

  • Self-service analyticsnot Whatagraph
  • Data explorationnot Whatagraph
  • Ad-hoc reportingnot Whatagraph
  • Collaborative analysisnot Whatagraph
  • Embedded analyticsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Qlik Sense
  • Blending data from multiple ad platforms into one dashboardnot Qlik Sense
  • White-labelled reporting under an agency's own brandingnot Qlik Sense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Qlik Sense

  • Expensive pricing structure, particularly for enterprise users and large data volumes
  • Performance degradation when working with very large datasets
  • Limited field capacity and strict 10 GB data limit on Starter plan ($300/month)
  • Weak date handling in set analysis compared to other BI tools
  • Poor API usability, particularly for Python scripts and integration workflows

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Qlik Sense

Free
  • Qlik Sense Business (Desktop)Free
    • Personal dashboards
    • No content sharing
    • Desktop only
  • Starter$300/month
    • 10 users
    • 10 GB data for analysis
    • Cloud-based
  • Standard$825/month
    • Unlimited users
    • 25 GB data for analysis
    • Advanced analytics
  • Premium$2750/month
    • Unlimited users
    • 50 GB data for analysis
    • Enhanced support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Qlik Sense if

  • You need associative engine.
  • You want to start without paying.
  • You work on Web (Cloud), Desktop (Windows), Mobile (iOS/Android).
  • You also want ai insights.
Qlik Sense review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Qlik Sense or Whatagraph better?
Neither clearly leads. Qlik Sense starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Qlik Sense or Whatagraph?
Qlik Sense starts at Free and Whatagraph at Free.
Does Qlik Sense or Whatagraph run on more platforms?
Qlik Sense runs on Web (Cloud), Desktop (Windows), Mobile (iOS/Android). Whatagraph runs on Web, Mobile, Api.
Can I use Qlik Sense for free?
Both have a free tier, so you can try either at no cost before committing.
What is Qlik Sense best used for?
Qlik Sense is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Whatagraph is typically brought in for.
What can Qlik Sense do that Whatagraph cannot?
Qlik Sense covers Associative Engine, AI Insights, Augmented Analytics, Natural Language. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Qlik Sense: Does Qlik Sense have a free tier?

Qlik Sense Business (Desktop) is permanently free for individual users for creating personal dashboards, though content cannot be shared. Qlik Cloud Analytics offers a 30-day free trial with full features.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Qlik Sense: What is the entry price for Qlik Cloud Analytics?

Qlik Cloud Analytics Starter plan starts at $300 per month (annual billing) for 10 users and 10 GB of data. Standard is $825/month for 25 GB with unlimited users. Premium is $2,750/month for 50 GB.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Qlik Sense: How many users can access Qlik Sense?

The Starter plan is limited to 10 users. Standard, Premium, and Enterprise plans include unlimited users and charge based on data capacity (gigabytes) rather than seat count.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Qlik Sense: What is the Associative Engine in Qlik Sense?

The Associative Engine is Qlik's proprietary technology that automatically discovers and explores all possible relationships between data points, enabling intuitive analysis compared to traditional query-based BI tools.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Qlik Sense: Does Qlik Sense support self-service analytics?

Yes, Qlik Sense is designed for self-service business intelligence, allowing business users to create dashboards and explore data without extensive technical knowledge, though complex implementations require expertise.

Source
Qlik Sense: Is Qlik Sense available on-premises?

Yes, Qlik offers both cloud-based (Qlik Cloud Analytics) and on-premises deployment options, though on-premises licensing requires a separate quote.

Source
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