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Business Intelligence · head to head

Cube vs Whatagraph

Cube logo

Cube

Business Intelligence

AI-native analytics platform with semantic layer and governed access

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cube per-developer licensing can be expensive for large analytics teams; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Cube covers Analytics Chat, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cube and Whatagraph actually diverge.

Attributes where Cube and Whatagraph differ
AttributeCubeWhatagraph
Pricing modelPer-developer seats with volume pricingsubscription
PlatformsCloud, Self-hostedWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
FoundedUnknown2016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cube

  • Analytics Chat
  • Workbooks
  • Dashboards
  • Embedded Analytics
  • AI Integrations
  • Core Data APIs
  • Caching and pre-aggregations

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Cube

  • Building governed semantic data models for analyticsnot Whatagraph
  • Embedding analytics into customer-facing productsnot Whatagraph
  • Enabling natural language data queries for teamsnot Whatagraph
  • Creating conversational dashboards with AI assistancenot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Cube
  • Blending data from multiple ad platforms into one dashboardnot Cube
  • White-labelled reporting under an agency's own brandingnot Cube

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cube

  • Per-developer licensing can be expensive for large analytics teams
  • Additional cost for Explorer and Viewer roles beyond developers
  • Semantic layer approach requires upfront modeling investment
  • Smaller connector ecosystem than dedicated BI platforms
  • May be overengineered for simple reporting needs

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Cube

Free
  • FreeFree
    • For hobbyists and personal projects
    • Basic data source connection
    • Semantic modeling
  • Starter$40/developer/month
    • Extended agent limits
    • Premium LLMs
    • Unlimited workbooks
  • Premium$80/developer/month
    • All Starter features
    • Embedded dashboards
    • Embedded analytics chat
  • Enterprise$null/custom
    • 99.990% uptime SLA
    • Dedicated single-tenant installation
    • Bring Your Own Cloud

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Cube if

  • You need analytics chat.
  • You want to start without paying.
  • You work on Cloud, Self-hosted.
  • You also want workbooks.
Cube review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Cube or Whatagraph better?
Neither clearly leads. Cube starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cube or Whatagraph?
Cube starts at Free and Whatagraph at Free.
Does Cube or Whatagraph run on more platforms?
Cube runs on Cloud, Self-hosted. Whatagraph runs on Web, Mobile, Api.
Can I use Cube for free?
Both have a free tier, so you can try either at no cost before committing.
What is Cube best used for?
Cube is most often used for building governed semantic data models for analytics, embedding analytics into customer-facing products, enabling natural language data queries for teams, creating conversational dashboards with ai assistance. Of those, building governed semantic data models for analytics and embedding analytics into customer-facing products are not what Whatagraph is typically brought in for.
What can Cube do that Whatagraph cannot?
Cube covers Analytics Chat, Workbooks, Dashboards, Embedded Analytics. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Cube: What is the cost per developer on Cube?

Starter plan costs $40/developer/month. Premium adds embedded analytics at $80/developer/month. Explorer and Viewer roles cost $40 and $20/month respectively.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Cube: What uptime SLAs does Cube offer?

Premium plan offers 99.950% uptime SLA. Enterprise plan provides 99.990% uptime SLA with dedicated support.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Cube: Can I use Cube for free?

Yes, the Free plan includes basic data source connection, semantic modeling, workbooks, and dashboards for hobbyists and personal projects.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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