Software · head to head
Maze vs Amplitude
Amplitude
Software
The digital analytics platform to understand your users
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Maze maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- They diverge on capability: Maze covers Prototype testing, Amplitude covers Event tracking.
Where they differ
Only the attributes on which Maze and Amplitude actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Maze
- Prototype testing
- Usability testing
- Card sorting
- Tree testing
- Surveys
- 5-second tests
- Analytics dashboard
- Figma
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- Revenue analytics
- Predictive analytics
- Segment
Both cover
- A/B testing
- Slack
- GDPR
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Maze
- Unmoderated usability testing of prototypes before developmentnot Amplitude
- Running surveys and concept or copy validation with recruited participantsnot Amplitude
- Card sorting and tree testing to shape information architecturenot Amplitude
Amplitude
- User behavior analysisnot Maze
- Feature adoption trackingnot Maze
- Conversion rate optimizationnot Maze
- Customer journey mappingnot Maze
- Retention improvementnot Maze
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Maze
- Maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum
- The AI study builder, AI moderated interviews and moderated interview studies are Enterprise only
- Mobile testing and testing through the Maze mobile app are Enterprise only
- Interview scheduling, card sorting and information architecture testing are Enterprise only
- Role-based access, SSO and compliance controls are Enterprise only
- Panel recruitment is available on all plans but with stated limits, and prototype testing carries limits below Enterprise
- Qualitative analysis of clip recordings, interview transcription and automated theme analysis are Enterprise only
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
Pricing, plan by plan
Maze
Free- FreeFree
- 1 active project
- Preview link testing
- Basic analytics
- Starter$75/month
- 3 active projects
- Unlimited responses
- Advanced analytics
- Team$150/month
- Unlimited projects
- Team collaboration
- Custom branding
- Enterprise$undefined/month
- Everything in Team
- SSO
- Dedicated CSM
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
Which should you pick?
Choose Maze if
- You need prototype testing.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want usability testing.
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Questions people ask
- Is Maze or Amplitude better?
- Neither clearly leads. Maze starts at Free and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Maze or Amplitude?
- Maze starts at Free and Amplitude at Free.
- Does Maze or Amplitude run on more platforms?
- Maze runs on Web, Mobile, Api. Amplitude runs on Web, Ios, Android, Api.
- Can I use Maze for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Maze best used for?
- Maze is most often used for unmoderated usability testing of prototypes before development, running surveys and concept or copy validation with recruited participants, card sorting and tree testing to shape information architecture. Of those, unmoderated usability testing of prototypes before development and running surveys and concept or copy validation with recruited participants are not what Amplitude is typically brought in for.
- What can Maze do that Amplitude cannot?
- Maze covers Prototype testing, Usability testing, Card sorting, Tree testing. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle A/B testing, Slack, GDPR, SOC2.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
Source