Softwr

Technology · head to head

Maze vs Mixpanel

Maze logo

Maze

Technology

The continuous product discovery platform

From
Free
Rated
-
Full reviewWebsite
Mixpanel logo

Mixpanel

Technology

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Maze maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum; Mixpanel pricing can scale significantly at high volumes with expensive per-user rates
  • They diverge on capability: Maze covers Prototype testing, Mixpanel covers Event analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Maze and Mixpanel actually diverge.

Attributes where Maze and Mixpanel differ
AttributeMazeMixpanel
Pricing modelsubscriptionUnknown
PlatformsWeb, Mobile, ApiWeb, Mobile, APIs
Founded20182009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Maze

  • Prototype testing
  • Usability testing
  • Card sorting
  • Tree testing
  • Surveys
  • 5-second tests
  • Analytics dashboard
  • Figma

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Predictive analytics
  • Custom dashboards
  • Real-time data
  • Segment

Both cover

  • A/B testing
  • Slack
  • GDPR
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Maze

  • User research and testingnot Mixpanel
  • AI-powered moderation featuresnot Mixpanel
  • Prototype and website testingnot Mixpanel
  • User feedback panelsnot Mixpanel

Mixpanel

  • User behavior analysisnot Maze
  • Product optimizationnot Maze
  • Conversion trackingnot Maze
  • Retention improvementnot Maze
  • Feature adoptionnot Maze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Maze

  • Maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum
  • The AI study builder, AI moderated interviews and moderated interview studies are Enterprise only
  • Mobile testing and testing through the Maze mobile app are Enterprise only
  • Interview scheduling, card sorting and information architecture testing are Enterprise only
  • Role-based access, SSO and compliance controls are Enterprise only
  • Panel recruitment is available on all plans but with stated limits, and prototype testing carries limits below Enterprise
  • Qualitative analysis of clip recordings, interview transcription and automated theme analysis are Enterprise only

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Pricing, plan by plan

Maze

Free
  • FreeFree
    • 1 active project
    • Preview link testing
    • Basic analytics
  • Starter$75/month
    • 3 active projects
    • Unlimited responses
    • Advanced analytics
  • Team$150/month
    • Unlimited projects
    • Team collaboration
    • Custom branding
  • Enterprise$undefined/month
    • Everything in Team
    • SSO
    • Dedicated CSM

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Which should you pick?

Choose Maze if

  • You need prototype testing.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want usability testing.
Maze review

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Questions people ask

Is Maze or Mixpanel better?
Neither clearly leads. Maze starts at Free and Mixpanel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Maze or Mixpanel?
Maze starts at Free and Mixpanel at Free.
Does Maze or Mixpanel run on more platforms?
Maze runs on Web, Mobile, Api. Mixpanel runs on Web, Mobile, APIs.
Can I use Maze for free?
Both have a free tier, so you can try either at no cost before committing.
What is Maze best used for?
Maze is most often used for user research and testing, ai-powered moderation features, prototype and website testing, user feedback panels. Of those, user research and testing and ai-powered moderation features are not what Mixpanel is typically brought in for.
What can Maze do that Mixpanel cannot?
Maze covers Prototype testing, Usability testing, Card sorting, Tree testing. Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Both handle A/B testing, Slack, GDPR, SOC2.

Answered from the vendors’ own pages

Maze: Does Maze offer a free trial or freemium tier?

Maze site indicates 'Try Maze for free' option, suggesting free tier or trial availability, but specific terms and limitations not stated on main page.

Source
Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Maze: Can I request a custom demo if standard plans don't fit my needs?

Yes, Maze offers 'Request a demo' option, indicating willingness to discuss custom requirements and potentially custom pricing arrangements.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Maze: What testing capabilities does Maze include in paid plans?

Maze features AI Moderator, prototype testing, panel recruitment, and website testing capabilities across plans, but specific feature tiers and pricing not disclosed publicly.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
Share

Related pages

More on Maze

More on Mixpanel

Keep looking

Other head to heads