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Amplitude vs LaunchDarkly

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
LaunchDarkly logo

LaunchDarkly

Technology

Ship fast. Rest easy.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; LaunchDarkly pricing scales rapidly with monthly active users, becoming expensive at scale
  • They diverge on capability: Amplitude covers Event tracking, LaunchDarkly covers Feature flags.

Where they differ

Only the attributes on which Amplitude and LaunchDarkly actually diverge.

Attributes where Amplitude and LaunchDarkly differ
AttributeAmplitudeLaunchDarkly
PlatformsWeb, Ios, Android, ApiWeb, Cloud, APIs
CategoryTechnologyUnknown
Founded20122014

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • Revenue analytics
  • Predictive analytics
  • Segment

Only in LaunchDarkly

  • Feature flags
  • Progressive rollouts
  • User targeting
  • Kill switches
  • Audit log
  • Multi-environment
  • SDKs for all platforms
  • Jira

Both cover

  • A/B testing
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot LaunchDarkly
  • Feature adoption trackingnot LaunchDarkly
  • Conversion rate optimizationnot LaunchDarkly
  • Customer journey mappingnot LaunchDarkly
  • Retention improvementnot LaunchDarkly

LaunchDarkly

  • Progressive deliverynot Amplitude
  • Feature experimentationnot Amplitude
  • Risk mitigationnot Amplitude
  • Performance optimizationnot Amplitude
  • Infrastructure migrationnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

LaunchDarkly

  • Pricing scales rapidly with monthly active users, becoming expensive at scale
  • Limited seats for engineers on standard plans, forcing upgrade to enterprise
  • Advanced features like experimentation and audit logs require higher-tier plans
  • Occasional reliability issues and backend delays reported by users

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

LaunchDarkly

Free
  • DeveloperFree
    • Unlimited seats
    • Unlimited feature flags
    • A/B tests and experiments
  • Foundation$null/mo
    • $12 per connection
    • $10 per 1K MAU
    • Targeted segmentation
  • Enterprise$null/mo
    • Custom pricing
    • Advanced automation
    • Compliance features

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose LaunchDarkly if

  • You need feature flags.
  • You want to start without paying.
  • You work on Web, Cloud, APIs.
  • You also want progressive rollouts.
LaunchDarkly review

Questions people ask

Is Amplitude or LaunchDarkly better?
Neither clearly leads. Amplitude starts at Free and LaunchDarkly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or LaunchDarkly?
Amplitude starts at Free and LaunchDarkly at Free.
Does Amplitude or LaunchDarkly run on more platforms?
Amplitude runs on Web, Ios, Android, Api. LaunchDarkly runs on Web, Cloud, APIs.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what LaunchDarkly is typically brought in for.
What can Amplitude do that LaunchDarkly cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. LaunchDarkly covers Feature flags, Progressive rollouts, User targeting, Kill switches. Both handle A/B testing, Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
LaunchDarkly: What does the free Developer plan include?

The free Developer plan includes unlimited seats, unlimited feature flags, A/B tests and experiments, 30 SDKs, 10 million logs and traces, 5,000 session replays and errors, and 14 days of data retention.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
LaunchDarkly: How does LaunchDarkly pricing scale?

Foundation plan pricing is $12 per connection plus $10 per 1,000 Monthly Active Users (MAU). Enterprise and Guardian plans have custom pricing based on usage, advanced features, and compliance requirements.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
LaunchDarkly: Does LaunchDarkly integrate with Jira and Slack?

Yes, LaunchDarkly integrates with Jira Cloud, allowing you to link feature flags to Jira issues and create issues from observability data. It also integrates with Slack for flag notifications and allows authorized members to trigger flag changes from Slack.

Source
LaunchDarkly: What is dark launching and how does LaunchDarkly enable it?

Dark launching keeps code changes hidden in production until ready to enable. LaunchDarkly enables this through feature flags that let teams safely test code in production before rolling out to users.

Source
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