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Technology · head to head

Maze vs Pendo

Maze logo

Maze

Technology

The continuous product discovery platform

From
Free
Rated
-
Full reviewWebsite
Pendo logo

Pendo

Technology

Product analytics and digital adoption platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Maze maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum; Pendo pricing is not publicly available and requires a custom quote
  • They diverge on capability: Maze covers Prototype testing, Pendo covers Product analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Maze and Pendo actually diverge.

Attributes where Maze and Pendo differ
AttributeMazePendo
Pricing modelsubscriptionUnknown
PlatformsWeb, Mobile, ApiWeb, Mobile, Desktop
Founded20182013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Maze

  • Prototype testing
  • Usability testing
  • Card sorting
  • Tree testing
  • Surveys
  • 5-second tests
  • A/B testing
  • Analytics dashboard

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

Both cover

  • Slack
  • Jira
  • GDPR
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Maze

  • User research and testingnot Pendo
  • AI-powered moderation featuresnot Pendo
  • Prototype and website testingnot Pendo
  • User feedback panelsnot Pendo

Pendo

  • User onboardingnot Maze
  • Feature adoptionnot Maze
  • Product analyticsnot Maze
  • User feedback collectionnot Maze
  • Digital adoptionnot Maze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Maze

  • Maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum
  • The AI study builder, AI moderated interviews and moderated interview studies are Enterprise only
  • Mobile testing and testing through the Maze mobile app are Enterprise only
  • Interview scheduling, card sorting and information architecture testing are Enterprise only
  • Role-based access, SSO and compliance controls are Enterprise only
  • Panel recruitment is available on all plans but with stated limits, and prototype testing carries limits below Enterprise
  • Qualitative analysis of clip recordings, interview transcription and automated theme analysis are Enterprise only

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Pricing, plan by plan

Maze

Free
  • FreeFree
    • 1 active project
    • Preview link testing
    • Basic analytics
  • Starter$75/month
    • 3 active projects
    • Unlimited responses
    • Advanced analytics
  • Team$150/month
    • Unlimited projects
    • Team collaboration
    • Custom branding
  • Enterprise$undefined/month
    • Everything in Team
    • SSO
    • Dedicated CSM

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Which should you pick?

Choose Maze if

  • You need prototype testing.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want usability testing.
Maze review

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Questions people ask

Is Maze or Pendo better?
Neither clearly leads. Maze starts at Free and Pendo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Maze or Pendo?
Maze starts at Free and Pendo at Free.
Does Maze or Pendo run on more platforms?
Maze runs on Web, Mobile, Api. Pendo runs on Web, Mobile, Desktop.
Can I use Maze for free?
Both have a free tier, so you can try either at no cost before committing.
What is Maze best used for?
Maze is most often used for user research and testing, ai-powered moderation features, prototype and website testing, user feedback panels. Of those, user research and testing and ai-powered moderation features are not what Pendo is typically brought in for.
What can Maze do that Pendo cannot?
Maze covers Prototype testing, Usability testing, Card sorting, Tree testing. Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Both handle Slack, Jira, GDPR, SOC2.

Answered from the vendors’ own pages

Maze: Does Maze offer a free trial or freemium tier?

Maze site indicates 'Try Maze for free' option, suggesting free tier or trial availability, but specific terms and limitations not stated on main page.

Source
Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Maze: Can I request a custom demo if standard plans don't fit my needs?

Yes, Maze offers 'Request a demo' option, indicating willingness to discuss custom requirements and potentially custom pricing arrangements.

Source
Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Maze: What testing capabilities does Maze include in paid plans?

Maze features AI Moderator, prototype testing, panel recruitment, and website testing capabilities across plans, but specific feature tiers and pricing not disclosed publicly.

Source
Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
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