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Marketing · head to head

Matomo vs Securiti

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Securiti logo

Securiti

Cybersecurity

Data and AI security posture management with privacy operations on a single data catalogue

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Securiti value depends entirely on connector coverage and completed scanning, so the first useful data map commonly takes months and stalls whenever a data owner will not grant access to a system.
  • They diverge on capability: Matomo covers Web analytics, Securiti covers Sensitive data discovery.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Matomo and Securiti actually diverge.

Attributes where Matomo and Securiti differ
AttributeMatomoSecuriti
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, On-premiseWeb
CategoryMarketingCybersecurity
Founded2007Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Securiti

  • Sensitive data discovery
  • Data security posture management
  • Data access intelligence
  • AI and LLM governance
  • PrivacyOps
  • Data flow governance
  • Breach impact analysis
  • People data graph

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Securiti
  • Self hosting analytics so visitor data stays on owned infrastructurenot Securiti

Securiti

  • An enterprise that must answer, within days of a breach, exactly whose regulated data was in the affected store and in which jurisdictionsnot Matomo
  • A privacy team automating deletion requests across dozens of systems where the hard part is knowing where a person appears at allnot Matomo
  • A security team that needs to find sensitive data sitting in over-permissive cloud buckets and warehouse tables before an auditor doesnot Matomo
  • A company putting internal data into retrieval-augmented AI applications and needing to prove that regulated fields are not reaching the modelnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Securiti

  • Value depends entirely on connector coverage and completed scanning, so the first useful data map commonly takes months and stalls whenever a data owner will not grant access to a system.
  • Usage-based pricing tied to data volume means costs rise as the estate grows rather than as the security programme matures, and organisations with large but low-risk data lakes pay for scanning they do not need.
  • The breadth across DSPM, privacy and AI governance means each individual module is competing with a specialist, and buyers who only need one of the three often find a focused tool does that job better for less.
  • Classification accuracy on unstructured and free-text data requires tuning, and untuned deployments generate false positives that erode trust in the catalogue precisely when teams are being asked to act on it.
  • Pricing is unpublished and modular, so scoping is difficult without a sales engagement and the eventual cost depends on module choices that are hard to evaluate before you have seen your own data map.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Securiti

On request
  • Data and AI Command Centre$undefined/year
    • Modular, usage based pricing quoted by data volume and modules selected
    • Available through the AWS marketplace as well as direct
    • Annual subscription with no fixed end date, cancellable

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Securiti if

  • You need sensitive data discovery.
  • You also want data security posture management.
Securiti review

Questions people ask

Is Matomo or Securiti better?
Neither clearly leads. Matomo starts at Free and Securiti at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Securiti?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and On request for Securiti.
Does Matomo or Securiti run on more platforms?
Matomo runs on Web, On-premise. Securiti runs on Web.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Securiti starts at On request.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Securiti is typically brought in for.
What can Matomo do that Securiti cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Securiti covers Sensitive data discovery, Data security posture management, Data access intelligence, AI and LLM governance.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Securiti: Is Securiti a DSPM tool or a privacy tool?

Both, deliberately. It runs data security posture management and privacy operations off one discovery catalogue, which is its main argument against buying two products.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Securiti: What does it cost?

Not published. Pricing is modular and usage based, quoted by data volume and selected modules, and it is also available through the AWS marketplace.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Securiti: How long until it is useful?

Expect months, not weeks. The limiting factor is configuring connectors and getting access approvals to the systems you most want scanned.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
Securiti: Does it govern AI use?

Yes, it includes controls over data flowing into models and retrieval pipelines, which is increasingly the reason enterprises shortlist it.

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