Is Matomo or Ory better?

Neither clearly leads. Matomo starts at Free and Ory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Matomo or Ory?

Matomo starts at Free and Ory at Free.

Does Matomo or Ory run on more platforms?

Matomo runs on Web, On-premise. Ory runs on web, api.

Can I use Matomo for free?

Both have a free tier, so you can try either at no cost before committing.

What is Matomo best used for?

Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Ory is typically brought in for.

What can Matomo do that Ory cannot?

Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Ory covers Authentication APIs, Permissions engine, Machine-to-machine tokens, B2B organizations.

Marketing · head to head

Matomo vs Ory

Matomo

Marketing

Privacy-focused web analytics

From: Free
Rated: -

Full review Website

Ory

Cybersecurity

Open-source identity, authentication, and permissions infrastructure

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Ory production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
They diverge on capability: Matomo covers Web analytics, Ory covers Authentication APIs.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Ory actually diverge.

Attributes where Matomo and Ory differ
Attribute	Matomo	Ory
Pricing model	freemium	usage-based
Platforms	Web, On-premise	web, api
Category	Marketing	Cybersecurity
Founded	2007	Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

Web analytics
Real-time reports
Custom dimensions
Goal tracking
E-commerce tracking
Google Search Console
Privacy-focused
Cloud deployment

Only in Ory

Authentication APIs
Permissions engine
Machine-to-machine tokens
B2B organizations
SAML SSO
Multi-region deployments

What people use each for

The jobs each tool is most often brought in to do.

Matomo

Privacy focused web analytics as an alternative to Google Analyticsnot Ory
Self hosting analytics so visitor data stays on owned infrastructurenot Ory

Ory

Adding self-hosted or cloud identity to a new productnot Matomo
Implementing fine-grained permission checksnot Matomo
Supporting B2B organizations and multi-tenancynot Matomo
Building machine-to-machine authentication for microservicesnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Ory

Production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
SAML SSO and multi-region deployments are reserved for the custom-priced Enterprise tier.
Usage-based pricing across aDAU, M2M tokens, and permission checks makes cost estimation more complex than flat per-MAU billing.

Pricing, plan by plan

Matomo

Free

Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused

Ory

Free

DeveloperFree
- Community support
- No production environments
Production$64/month
- $21 monthly credit included
- 1 production environment
- 3 staging environments
Growth$779/month
- $255 monthly credit included
- 2 production environments
- B2B organizations (max 3)

Which should you pick?

Choose Matomo if

You need web analytics.
You want to start without paying.
You work on Web, On-premise.
You also want real-time reports.

Matomo review

Choose Ory if

You need authentication apis.
You want to start without paying.
You work on web, api.
You also want permissions engine.

Ory review

Questions people ask

Is Matomo or Ory better?: Neither clearly leads. Matomo starts at Free and Ory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Ory?: Matomo starts at Free and Ory at Free.
Does Matomo or Ory run on more platforms?: Matomo runs on Web, On-premise. Ory runs on web, api.
Can I use Matomo for free?: Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?: Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Ory is typically brought in for.
What can Matomo do that Ory cannot?: Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Ory covers Authentication APIs, Permissions engine, Machine-to-machine tokens, B2B organizations.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source

Ory: What does Ory cost?

Ory has a free Developer tier, a Production plan at $770/year including a $21 monthly credit, a Growth plan at $9,350/year including a $255 monthly credit, and custom Enterprise pricing.

Source

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source

Ory: How is usage metered?

Beyond the included credit, Ory charges per average daily active user (aDAU), per machine-to-machine token, and per permission check, with lower per-unit rates on the Growth plan.

Source

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source

Ory: What payment methods are supported?

Ory accepts credit cards (Visa, MasterCard, Amex) and bank transfer, processed via Stripe.

Source

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source

Matomo vs Ory

Matomo

Ory

The short version

Where they differ

What each one covers

Only in Matomo

Only in Ory

What people use each for

Matomo

Ory

Where each one falls short

Matomo

Ory

Pricing, plan by plan

Matomo

Ory

Which should you pick?

Choose Matomo if

Choose Ory if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Matomo

More on Ory

Keep looking

Other head to heads