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Cybersecurity · head to head

Securiti vs Umami

Securiti logo

Securiti

Cybersecurity

Data and AI security posture management with privacy operations on a single data catalogue

From
On request
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: Securiti value depends entirely on connector coverage and completed scanning, so the first useful data map commonly takes months and stalls whenever a data owner will not grant access to a system.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Securiti covers Sensitive data discovery, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Securiti and Umami actually diverge.

Attributes where Securiti and Umami differ
AttributeSecuritiUmami
Starting priceOn requestFree
Pricing modelquotePer month by event count
Free tierNoYes
PlatformsWebWeb, Linux
CategoryCybersecurityMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Securiti

  • Sensitive data discovery
  • Data security posture management
  • Data access intelligence
  • AI and LLM governance
  • PrivacyOps
  • Data flow governance
  • Breach impact analysis
  • People data graph

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Securiti

  • An enterprise that must answer, within days of a breach, exactly whose regulated data was in the affected store and in which jurisdictionsnot Umami
  • A privacy team automating deletion requests across dozens of systems where the hard part is knowing where a person appears at allnot Umami
  • A security team that needs to find sensitive data sitting in over-permissive cloud buckets and warehouse tables before an auditor doesnot Umami
  • A company putting internal data into retrieval-augmented AI applications and needing to prove that regulated fields are not reaching the modelnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Securiti
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Securiti
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Securiti
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Securiti

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Securiti

  • Value depends entirely on connector coverage and completed scanning, so the first useful data map commonly takes months and stalls whenever a data owner will not grant access to a system.
  • Usage-based pricing tied to data volume means costs rise as the estate grows rather than as the security programme matures, and organisations with large but low-risk data lakes pay for scanning they do not need.
  • The breadth across DSPM, privacy and AI governance means each individual module is competing with a specialist, and buyers who only need one of the three often find a focused tool does that job better for less.
  • Classification accuracy on unstructured and free-text data requires tuning, and untuned deployments generate false positives that erode trust in the catalogue precisely when teams are being asked to act on it.
  • Pricing is unpublished and modular, so scoping is difficult without a sales engagement and the eventual cost depends on module choices that are hard to evaluate before you have seen your own data map.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Securiti

On request
  • Data and AI Command Centre$undefined/year
    • Modular, usage based pricing quoted by data volume and modules selected
    • Available through the AWS marketplace as well as direct
    • Annual subscription with no fixed end date, cancellable

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Securiti if

  • You need sensitive data discovery.
  • You also want data security posture management.
Securiti review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Securiti or Umami better?
Neither clearly leads. Securiti starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Securiti or Umami?
Umami has a free tier; the other does not. Paid plans start at On request for Securiti and Free for Umami.
Does Securiti or Umami run on more platforms?
Securiti runs on Web. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. Securiti starts at On request.
What is Securiti best used for?
Securiti is most often used for an enterprise that must answer, within days of a breach, exactly whose regulated data was in the affected store and in which jurisdictions, a privacy team automating deletion requests across dozens of systems where the hard part is knowing where a person appears at all, a security team that needs to find sensitive data sitting in over-permissive cloud buckets and warehouse tables before an auditor does, a company putting internal data into retrieval-augmented ai applications and needing to prove that regulated fields are not reaching the model. Of those, an enterprise that must answer, within days of a breach, exactly whose regulated data was in the affected store and in which jurisdictions and a privacy team automating deletion requests across dozens of systems where the hard part is knowing where a person appears at all are not what Umami is typically brought in for.
What can Securiti do that Umami cannot?
Securiti covers Sensitive data discovery, Data security posture management, Data access intelligence, AI and LLM governance. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Securiti: Is Securiti a DSPM tool or a privacy tool?

Both, deliberately. It runs data security posture management and privacy operations off one discovery catalogue, which is its main argument against buying two products.

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Securiti: What does it cost?

Not published. Pricing is modular and usage based, quoted by data volume and selected modules, and it is also available through the AWS marketplace.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Securiti: How long until it is useful?

Expect months, not weeks. The limiting factor is configuring connectors and getting access approvals to the systems you most want scanned.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Securiti: Does it govern AI use?

Yes, it includes controls over data flowing into models and retrieval pipelines, which is increasingly the reason enterprises shortlist it.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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