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Marketing · head to head

Matomo vs Mullvad VPN

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
M

Mullvad VPN

Cybersecurity

Privacy-first VPN with one flat price and no email required to sign up

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Mullvad VPN offers no free trial or free tier, unlike several consumer VPN competitors.
  • They diverge on capability: Matomo covers Web analytics, Mullvad VPN covers Flat single pricing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Mullvad VPN actually diverge.

Attributes where Matomo and Mullvad VPN differ
AttributeMatomoMullvad VPN
Starting priceFree$5/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, On-premisewindows, mac, linux, ios, android
CategoryMarketingCybersecurity
Founded20072009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Mullvad VPN

  • Flat single pricing
  • Account-number signup
  • Cash and crypto payments
  • WireGuard support
  • Independent audits

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Mullvad VPN
  • Self hosting analytics so visitor data stays on owned infrastructurenot Mullvad VPN

Mullvad VPN

  • Paying for a VPN anonymously with cash or cryptocurrencynot Matomo
  • Avoiding tiered upsells with a single flat-rate plannot Matomo
  • Signing up without providing an email addressnot Matomo
  • Verifying a provider's privacy claims via independent auditsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Mullvad VPN

  • Offers no free trial or free tier, unlike several consumer VPN competitors.
  • Lacks a bundled tiered structure, so there is no cheaper limited plan for occasional users.
  • Server network and streaming-unblocking performance is smaller than large mainstream VPN providers.
  • No annual discount, meaning long-term subscribers pay the same monthly rate as short-term users.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Mullvad VPN

$5/month
  • Mullvad VPN$5/month
    • Flat rate regardless of subscription length
    • 5 simultaneous devices
    • No email required

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Mullvad VPN if

  • You need flat single pricing.
  • You work on windows, mac, linux, ios, android.
  • You also want account-number signup.
Mullvad VPN review

Questions people ask

Is Matomo or Mullvad VPN better?
Neither clearly leads. Matomo starts at Free and Mullvad VPN at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Mullvad VPN?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $5/month for Mullvad VPN.
Does Matomo or Mullvad VPN run on more platforms?
Matomo runs on Web, On-premise. Mullvad VPN runs on windows, mac, linux, ios, android.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Mullvad VPN starts at $5/month.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Mullvad VPN is typically brought in for.
What can Matomo do that Mullvad VPN cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Mullvad VPN covers Flat single pricing, Account-number signup, Cash and crypto payments, WireGuard support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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