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Marketing · head to head

Freshpaint vs Securiti

Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Rated
-
Full reviewWebsite
Securiti logo

Securiti

Cybersecurity

Data and AI security posture management with privacy operations on a single data catalogue

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; Securiti value depends entirely on connector coverage and completed scanning, so the first useful data map commonly takes months and stalls whenever a data owner will not grant access to a system.
  • They diverge on capability: Freshpaint covers PHI detection and redaction, Securiti covers Sensitive data discovery.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Freshpaint and Securiti actually diverge.

Attributes where Freshpaint and Securiti differ
AttributeFreshpaintSecuriti
CategoryMarketingCybersecurity

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

Only in Securiti

  • Sensitive data discovery
  • Data security posture management
  • Data access intelligence
  • AI and LLM governance
  • PrivacyOps
  • Data flow governance
  • Breach impact analysis
  • People data graph

What people use each for

The jobs each tool is most often brought in to do.

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Securiti
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Securiti
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Securiti
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Securiti

Securiti

  • An enterprise that must answer, within days of a breach, exactly whose regulated data was in the affected store and in which jurisdictionsnot Freshpaint
  • A privacy team automating deletion requests across dozens of systems where the hard part is knowing where a person appears at allnot Freshpaint
  • A security team that needs to find sensitive data sitting in over-permissive cloud buckets and warehouse tables before an auditor doesnot Freshpaint
  • A company putting internal data into retrieval-augmented AI applications and needing to prove that regulated fields are not reaching the modelnot Freshpaint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

Securiti

  • Value depends entirely on connector coverage and completed scanning, so the first useful data map commonly takes months and stalls whenever a data owner will not grant access to a system.
  • Usage-based pricing tied to data volume means costs rise as the estate grows rather than as the security programme matures, and organisations with large but low-risk data lakes pay for scanning they do not need.
  • The breadth across DSPM, privacy and AI governance means each individual module is competing with a specialist, and buyers who only need one of the three often find a focused tool does that job better for less.
  • Classification accuracy on unstructured and free-text data requires tuning, and untuned deployments generate false positives that erode trust in the catalogue precisely when teams are being asked to act on it.
  • Pricing is unpublished and modular, so scoping is difficult without a sales engagement and the eventual cost depends on module choices that are hard to evaluate before you have seen your own data map.

Pricing, plan by plan

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

Securiti

On request
  • Data and AI Command Centre$undefined/year
    • Modular, usage based pricing quoted by data volume and modules selected
    • Available through the AWS marketplace as well as direct
    • Annual subscription with no fixed end date, cancellable

Which should you pick?

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Choose Securiti if

  • You need sensitive data discovery.
  • You also want data security posture management.
Securiti review

Questions people ask

Is Freshpaint or Securiti better?
Neither clearly leads. Freshpaint starts at On request and Securiti at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshpaint or Securiti?
Freshpaint starts at On request and Securiti at On request.
Does Freshpaint or Securiti run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Freshpaint best used for?
Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what Securiti is typically brought in for.
What can Freshpaint do that Securiti cannot?
Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. Securiti covers Sensitive data discovery, Data security posture management, Data access intelligence, AI and LLM governance.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Securiti: Is Securiti a DSPM tool or a privacy tool?

Both, deliberately. It runs data security posture management and privacy operations off one discovery catalogue, which is its main argument against buying two products.

Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Securiti: What does it cost?

Not published. Pricing is modular and usage based, quoted by data volume and selected modules, and it is also available through the AWS marketplace.

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Securiti: How long until it is useful?

Expect months, not weeks. The limiting factor is configuring connectors and getting access approvals to the systems you most want scanned.

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

Securiti: Does it govern AI use?

Yes, it includes controls over data flowing into models and retrieval pipelines, which is increasingly the reason enterprises shortlist it.

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