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Cybersecurity · head to head

DataGrail vs Matomo

DataGrail logo

DataGrail

Cybersecurity

Privacy platform that finds shadow data systems and automates data subject requests across them

From
On request
Rated
-
Full reviewWebsite
Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: DataGrail no pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • They diverge on capability: DataGrail covers Live data discovery, Matomo covers Web analytics.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DataGrail and Matomo actually diverge.

Attributes where DataGrail and Matomo differ
AttributeDataGrailMatomo
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, APIWeb, On-premise
CategoryCybersecurityMarketing
FoundedUnknown2007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DataGrail

  • Live data discovery
  • Request automation
  • Audit trail
  • Consent management
  • Integration catalogue
  • Risk monitoring
  • Consumer request portal
  • Reporting

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

DataGrail

  • A consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existednot Matomo
  • A company processing hundreds of CCPA requests a month where manual fulfilment has become a full-time jobnot Matomo
  • A privacy team leaving OneTrust because the platform tracked requests but staff still completed them by handnot Matomo
  • An organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closednot Matomo

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot DataGrail
  • Self hosting analytics so visitor data stays on owned infrastructurenot DataGrail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DataGrail

  • No pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.
  • Automated fulfilment only works for systems with a supported connector, so homegrown applications and legacy databases still need manual handling, and those are usually where the awkward data lives.
  • Discovery works by observing integrations and traffic patterns, so genuinely isolated systems, offline data and files on employee machines remain invisible and outside the data map.
  • It is narrower than the enterprise privacy suites, lacking the assessment, third-party risk and wider GRC modules a large regulated organisation will also need, so it may be one of two platforms rather than the only one.
  • Deletion automation is irreversible and mistakes are unrecoverable, so teams need real confidence in identity verification before enabling it, and that caution often keeps deletion semi-manual for months after purchase.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

DataGrail

On request
  • DataGrail Platform$undefined/year
    • Data discovery and mapping
    • Data subject request automation
    • Consent management

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Which should you pick?

Choose DataGrail if

  • You need live data discovery.
  • You work on Web, API.
  • You also want request automation.
DataGrail review

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Questions people ask

Is DataGrail or Matomo better?
Neither clearly leads. DataGrail starts at On request and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DataGrail or Matomo?
Matomo has a free tier; the other does not. Paid plans start at On request for DataGrail and Free for Matomo.
Does DataGrail or Matomo run on more platforms?
DataGrail runs on Web, API. Matomo runs on Web, On-premise.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. DataGrail starts at On request.
What is DataGrail best used for?
DataGrail is most often used for a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed, a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job, a privacy team leaving onetrust because the platform tracked requests but staff still completed them by hand, an organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closed. Of those, a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed and a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job are not what Matomo is typically brought in for.
What can DataGrail do that Matomo cannot?
DataGrail covers Live data discovery, Request automation, Audit trail, Consent management. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.

Answered from the vendors’ own pages

DataGrail: How is DataGrail different from OneTrust?

OneTrust orchestrates the workflow; DataGrail focuses on connecting to systems and completing the request, and benchmark data suggests it prices materially below OneTrust for comparable scope.

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
DataGrail: Does it find systems we do not know about?

Yes. Continuous discovery of unsanctioned tools processing personal data is its main technical claim.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
DataGrail: What does it cost?

Not published. Pricing is quoted by request volume and connected systems, with multi-year commitments typically discounted.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
DataGrail: Does it cover consent as well as requests?

Yes, it includes consent management, though publishers needing certified advertising consent usually use a specialist CMP.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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