Softwr

Marketing · head to head

Fathom Analytics vs Securiti

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Securiti logo

Securiti

Cybersecurity

Data and AI security posture management with privacy operations on a single data catalogue

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Securiti value depends entirely on connector coverage and completed scanning, so the first useful data map commonly takes months and stalls whenever a data owner will not grant access to a system.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Securiti covers Sensitive data discovery.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Securiti actually diverge.

Attributes where Fathom Analytics and Securiti differ
AttributeFathom AnalyticsSecuriti
Starting price$14/monthOn request
Pricing modelsubscriptionquote
CategoryMarketingCybersecurity
Founded2014Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Securiti

  • Sensitive data discovery
  • Data security posture management
  • Data access intelligence
  • AI and LLM governance
  • PrivacyOps
  • Data flow governance
  • Breach impact analysis
  • People data graph

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Securiti
  • A lightweight Google Analytics replacementnot Securiti
  • Tracking many sites from one accountnot Securiti
  • Long-term historical reporting while subscribednot Securiti

Securiti

  • An enterprise that must answer, within days of a breach, exactly whose regulated data was in the affected store and in which jurisdictionsnot Fathom Analytics
  • A privacy team automating deletion requests across dozens of systems where the hard part is knowing where a person appears at allnot Fathom Analytics
  • A security team that needs to find sensitive data sitting in over-permissive cloud buckets and warehouse tables before an auditor doesnot Fathom Analytics
  • A company putting internal data into retrieval-augmented AI applications and needing to prove that regulated fields are not reaching the modelnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Securiti

  • Value depends entirely on connector coverage and completed scanning, so the first useful data map commonly takes months and stalls whenever a data owner will not grant access to a system.
  • Usage-based pricing tied to data volume means costs rise as the estate grows rather than as the security programme matures, and organisations with large but low-risk data lakes pay for scanning they do not need.
  • The breadth across DSPM, privacy and AI governance means each individual module is competing with a specialist, and buyers who only need one of the three often find a focused tool does that job better for less.
  • Classification accuracy on unstructured and free-text data requires tuning, and untuned deployments generate false positives that erode trust in the catalogue precisely when teams are being asked to act on it.
  • Pricing is unpublished and modular, so scoping is difficult without a sales engagement and the eventual cost depends on module choices that are hard to evaluate before you have seen your own data map.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Securiti

On request
  • Data and AI Command Centre$undefined/year
    • Modular, usage based pricing quoted by data volume and modules selected
    • Available through the AWS marketplace as well as direct
    • Annual subscription with no fixed end date, cancellable

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Securiti if

  • You need sensitive data discovery.
  • You also want data security posture management.
Securiti review

Questions people ask

Is Fathom Analytics or Securiti better?
Neither clearly leads. Fathom Analytics starts at $14/month and Securiti at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Securiti?
Fathom Analytics starts at $14/month and Securiti at On request.
Does Fathom Analytics or Securiti run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Securiti is typically brought in for.
What can Fathom Analytics do that Securiti cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Securiti covers Sensitive data discovery, Data security posture management, Data access intelligence, AI and LLM governance.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Securiti: Is Securiti a DSPM tool or a privacy tool?

Both, deliberately. It runs data security posture management and privacy operations off one discovery catalogue, which is its main argument against buying two products.

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Securiti: What does it cost?

Not published. Pricing is modular and usage based, quoted by data volume and selected modules, and it is also available through the AWS marketplace.

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Securiti: How long until it is useful?

Expect months, not weeks. The limiting factor is configuring connectors and getting access approvals to the systems you most want scanned.

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Securiti: Does it govern AI use?

Yes, it includes controls over data flowing into models and retrieval pipelines, which is increasingly the reason enterprises shortlist it.

Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
Share

Related pages

More on Fathom Analytics

More on Securiti

Keep looking

Other head to heads