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Marketing · head to head

Marketing Evolution vs Mouseflow

Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Mouseflow covers Session Replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Marketing Evolution and Mouseflow actually diverge.

Attributes where Marketing Evolution and Mouseflow differ
AttributeMarketing EvolutionMouseflow
Starting price$5000/monthFree
Free tierNoYes
PlatformsWeb, Api, AnalyticsWeb
CategoryMarketingResearch
Founded20082009

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • HubSpot
  • Zendesk
  • Intercom

Both cover

  • Google Analytics
  • Salesforce
  • Segment

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Mouseflow
  • Attribution modeling and customer journey reconstructionnot Mouseflow
  • AI-agent-ready marketing data context and business ontologynot Mouseflow
  • Marketing budget planning and scenario simulation with Darwin toolnot Mouseflow
  • Cross-channel performance monitoring and KPI standardizationnot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Marketing Evolution
  • Click, scroll and geographic heatmapsnot Marketing Evolution
  • Conversion funnel and form analyticsnot Marketing Evolution
  • Friction detection on problem pagesnot Marketing Evolution
  • On-site feedback surveysnot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Marketing Evolution or Mouseflow better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Mouseflow?
Mouseflow has a free tier; the other does not. Paid plans start at $5000/month for Marketing Evolution and Free for Mouseflow.
Does Marketing Evolution or Mouseflow run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Mouseflow runs on Web.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for marketing data unification across paid, owned, and third-party data sources, attribution modeling and customer journey reconstruction, ai-agent-ready marketing data context and business ontology, marketing budget planning and scenario simulation with darwin tool. Of those, marketing data unification across paid, owned, and third-party data sources and attribution modeling and customer journey reconstruction are not what Mouseflow is typically brought in for.
What can Marketing Evolution do that Mouseflow cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Both handle Google Analytics, Salesforce, Segment.

Answered from the vendors’ own pages

Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
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