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Marketing · head to head

Dreamdata vs Mouseflow

Dreamdata logo

Dreamdata

Marketing

B2B revenue attribution platform

From
Free
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: Dreamdata covers Multi-touch attribution, Mouseflow covers Session Replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dreamdata and Mouseflow actually diverge.

Attributes where Dreamdata and Mouseflow differ
AttributeDreamdataMouseflow
Pricing modelUnknownsubscription
CategoryMarketingResearch
Founded20182009

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dreamdata

  • Multi-touch attribution
  • Account-based analytics
  • Pipeline analytics
  • Customer journey mapping
  • Revenue modeling
  • Content attribution
  • Channel performance
  • Data unification

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Zendesk
  • Intercom

Both cover

  • Salesforce
  • HubSpot
  • Segment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Dreamdata

  • B2B attributionnot Mouseflow
  • Revenue analyticsnot Mouseflow
  • Pipeline forecastingnot Mouseflow
  • Marketing ROInot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Dreamdata
  • Click, scroll and geographic heatmapsnot Dreamdata
  • Conversion funnel and form analyticsnot Dreamdata
  • Friction detection on problem pagesnot Dreamdata
  • On-site feedback surveysnot Dreamdata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dreamdata

  • Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • Advanced features like custom attribution models require expensive custom pricing tier
  • Steep implementation lift for complex multi-touch attribution setup
  • Free tier limited to 2 months of historical data

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Dreamdata

Free

No published plan breakdown. See the Dreamdata review.

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Which should you pick?

Choose Dreamdata if

  • You need multi-touch attribution.
  • You want to start without paying.
  • You also want account-based analytics.
Dreamdata review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Dreamdata or Mouseflow better?
Neither clearly leads. Dreamdata starts at Free and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dreamdata or Mouseflow?
Dreamdata starts at Free and Mouseflow at Free.
Does Dreamdata or Mouseflow run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Dreamdata for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dreamdata best used for?
Dreamdata is most often used for b2b attribution, revenue analytics, pipeline forecasting, marketing roi. Of those, b2b attribution and revenue analytics are not what Mouseflow is typically brought in for.
What can Dreamdata do that Mouseflow cannot?
Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Both handle Salesforce, HubSpot, Segment, Web support.

Answered from the vendors’ own pages

Dreamdata: Is there a free tier for Dreamdata?

Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.

Source
Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
Dreamdata: What CRM integrations does Dreamdata support?

Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.

Source
Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
Dreamdata: Can I build custom attribution models in Dreamdata?

Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.

Source
Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
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