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Business Intelligence · head to head

Baremetrics vs Snowplow

Baremetrics logo

Baremetrics

Business Intelligence

Subscription analytics for SaaS

From
$75/month
Rated
-
Full reviewWebsite
Snowplow logo

Snowplow

Business Intelligence

Behavioural data pipeline you run in your own cloud, relicensed away from Apache 2.0 in 2024

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Baremetrics priced on the revenue it measures, so the bill rises with your ARR rather than with usage: $75 a month up to $360K ARR, $255 to $3.6M and $1,152 above that; Snowplow the core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • They diverge on capability: Baremetrics covers Revenue Metrics, Snowplow covers Own-cloud deployment.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Baremetrics and Snowplow actually diverge.

Attributes where Baremetrics and Snowplow differ
AttributeBaremetricsSnowplow
Starting price$75/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, ApiLinux, Web, Docker
Founded2013Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Baremetrics

  • Revenue Metrics
  • Forecasting
  • Benchmarking
  • Cancellation Insights
  • Email Reports
  • Stripe
  • Braintree
  • Recurly

Only in Snowplow

  • Own-cloud deployment
  • Schema enforcement
  • Warehouse loading
  • Enrichment
  • Trackers
  • Streaming output
  • Data models
  • Snowplow BDP

What people use each for

The jobs each tool is most often brought in to do.

Baremetrics

  • Subscription metrics and MRR reporting from Stripe and similar billing systemsnot Snowplow
  • Churn and retention analysisnot Snowplow
  • Failed payment recovery through the add-onnot Snowplow
  • Cancellation surveys to understand why customers leavenot Snowplow

Snowplow

  • A data team that needs full-fidelity event data in its own warehouse to build attribution or machine learning features rather than to populate dashboardsnot Baremetrics
  • A regulated business that cannot send behavioural data to a third-party analytics vendor and must keep collection inside its own cloud accountnot Baremetrics
  • A product organisation tired of silently malformed events, which wants a schema contract enforced at collection timenot Baremetrics
  • A company modelling customer behaviour across web, mobile and server events that needs them in one consistent structurenot Baremetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Baremetrics

  • Priced on the revenue it measures, so the bill rises with your ARR rather than with usage: $75 a month up to $360K ARR, $255 to $3.6M and $1,152 above that
  • Payment Recovery and Cancellation Insights are separate add-ons at $129 a month each
  • The advertised prices assume annual billing with a discount of up to 35 percent
  • There is no free tier, only a trial

Snowplow

  • The core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • You run the pipeline in your own cloud, which means the infrastructure bill, the on-call rota and the upgrade work are yours, and at high event volume that operational cost frequently exceeds what a hosted product would have charged.
  • Schema enforcement is the main benefit and the main friction, because every new event requires a schema to be authored and versioned, and teams without discipline around that end up blocked on their own governance process.
  • There is no analysis layer: Snowplow delivers data to your warehouse and nothing else, so you still need modelling, a BI tool and the people to run them before anyone sees a number.
  • The licence change fractured the community, spawning an Apache 2.0 fork, which means community contributions and third-party tooling are now split across two codebases with uncertain long-term maintenance.

Pricing, plan by plan

Baremetrics

$75/month
  • Launch$75/month
    • Target $0-360K ARR
    • Single integration
    • Core analytics features
  • Growth$255/month
    • Target $360K-$3.6M ARR
    • Two integrations
    • Advanced features
  • Scale$1152/month
    • Target $3.6M+ ARR
    • Unlimited integrations
    • Enterprise features

Snowplow

On request
  • Snowplow BDP$undefined/year
    • Commercial pricing quoted by event volume and deployment
    • Core pipeline components under the Snowplow Limited Use Licence Agreement, not Apache 2.0
    • Trackers, analytics SDKs and Iglu SDKs remain Apache 2.0

Which should you pick?

Choose Baremetrics if

  • You need revenue metrics.
  • You work on Web, Api.
  • You also want forecasting.
Baremetrics review

Choose Snowplow if

  • You need own-cloud deployment.
  • You work on Linux, Web, Docker.
  • You also want schema enforcement.
Snowplow review

Questions people ask

Is Baremetrics or Snowplow better?
Neither clearly leads. Baremetrics starts at $75/month and Snowplow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Baremetrics or Snowplow?
Baremetrics starts at $75/month and Snowplow at On request.
Does Baremetrics or Snowplow run on more platforms?
Baremetrics runs on Web, Api. Snowplow runs on Linux, Web, Docker.
What is Baremetrics best used for?
Baremetrics is most often used for subscription metrics and mrr reporting from stripe and similar billing systems, churn and retention analysis, failed payment recovery through the add-on, cancellation surveys to understand why customers leave. Of those, subscription metrics and mrr reporting from stripe and similar billing systems and churn and retention analysis are not what Snowplow is typically brought in for.
What can Baremetrics do that Snowplow cannot?
Baremetrics covers Revenue Metrics, Forecasting, Benchmarking, Cancellation Insights. Snowplow covers Own-cloud deployment, Schema enforcement, Warehouse loading, Enrichment.

Answered from the vendors’ own pages

Baremetrics: How much does Baremetrics' Launch plan cost per month?

Baremetrics' Launch plan starts at $75 per month with annual billing, or $49 per month with annual prepayment (35% discount when paying yearly).

Source
Snowplow: Is Snowplow still open source?

Not in the permissive sense. On 8 January 2024 the core pipeline moved from Apache 2.0 to the Snowplow Limited Use Licence Agreement, with version 1.1 following in December 2024, alongside a community licence based on the Confluent Community Licence. Trackers and analytics SDKs remain Apache 2.0.

Baremetrics: What is the difference between Baremetrics plans?

Launch includes one integration and core analytics; Growth ($255/month) adds a second integration and advanced dashboards; Scale ($1,152/month) includes unlimited integrations and enterprise features.

Source
Snowplow: Can we still run it for free in production?

Free use of the relicensed core components is materially constrained and commercial use generally requires an agreement. Read the current licence text against your intended use rather than relying on older documentation.

Baremetrics: What add-ons are available in Baremetrics?

Payment Recovery and Cancellation Insights are available as add-ons at $129 per month each to automate failed payment recovery and churn reduction.

Source
Snowplow: Is there an Apache 2.0 alternative?

Yes, a fork called OpenSnowcat was created in response to the relicensing and continues under Apache 2.0.

Baremetrics: Is there a free trial for Baremetrics?

Yes, Baremetrics offers a free trial available for new users to test the platform before committing to a paid plan.

Source
Snowplow: What does Snowplow BDP cost?

Not published. It is quoted by event volume and deployment, and your own cloud infrastructure costs are separate and additional.

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