Softwr

Business Intelligence · head to head

Power BI vs Snowplow

Power BI logo

Power BI

Business Intelligence

Business analytics by Microsoft

From
Free
Rated
-
Full reviewWebsite
Snowplow logo

Snowplow

Business Intelligence

Behavioural data pipeline you run in your own cloud, relicensed away from Apache 2.0 in 2024

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Power BI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Power BI free tier cannot publish or share reports; Pro tier required for collaboration; Snowplow the core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • They diverge on capability: Power BI covers AI-powered Insights, Snowplow covers Own-cloud deployment.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Power BI and Snowplow actually diverge.

Attributes where Power BI and Snowplow differ
AttributePower BISnowplow
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, Desktop, MobileLinux, Web, Docker
Founded1975Unknown

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Power BI

  • AI-powered Insights
  • Natural Language Queries
  • Real-time Dashboards
  • Paginated Reports
  • Mobile Apps
  • Excel
  • Azure
  • Dynamics 365

Only in Snowplow

  • Own-cloud deployment
  • Schema enforcement
  • Warehouse loading
  • Enrichment
  • Trackers
  • Streaming output
  • Data models
  • Snowplow BDP

What people use each for

The jobs each tool is most often brought in to do.

Power BI

  • Self-service analyticsnot Snowplow
  • Data explorationnot Snowplow
  • Ad-hoc reportingnot Snowplow
  • Collaborative analysisnot Snowplow
  • Embedded analyticsnot Snowplow

Snowplow

  • A data team that needs full-fidelity event data in its own warehouse to build attribution or machine learning features rather than to populate dashboardsnot Power BI
  • A regulated business that cannot send behavioural data to a third-party analytics vendor and must keep collection inside its own cloud accountnot Power BI
  • A product organisation tired of silently malformed events, which wants a schema contract enforced at collection timenot Power BI
  • A company modelling customer behaviour across web, mobile and server events that needs them in one consistent structurenot Power BI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Power BI

  • Free tier cannot publish or share reports; Pro tier required for collaboration
  • Free tier cannot schedule automatic data refreshes
  • Offline capabilities limited to local Power BI Desktop; cloud service always requires internet
  • Data refresh capped at 8 times per day on Pro tier without Premium Per User

Snowplow

  • The core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • You run the pipeline in your own cloud, which means the infrastructure bill, the on-call rota and the upgrade work are yours, and at high event volume that operational cost frequently exceeds what a hosted product would have charged.
  • Schema enforcement is the main benefit and the main friction, because every new event requires a schema to be authored and versioned, and teams without discipline around that end up blocked on their own governance process.
  • There is no analysis layer: Snowplow delivers data to your warehouse and nothing else, so you still need modelling, a BI tool and the people to run them before anyone sees a number.
  • The licence change fractured the community, spawning an Apache 2.0 fork, which means community contributions and third-party tooling are now split across two codebases with uncertain long-term maintenance.

Pricing, plan by plan

Power BI

Free
  • FreeFree
    • Local report creation in Power BI Desktop
    • Cannot publish or share
    • No scheduled refreshes
  • Power BI Pro$14/user/month
    • Publish and share reports
    • Up to 8 scheduled refreshes/day
    • Collaborate with other Pro users
  • Premium Per User$24/user/month
    • All Pro features
    • Up to 48 scheduled refreshes/day
    • Copilot integration

Snowplow

On request
  • Snowplow BDP$undefined/year
    • Commercial pricing quoted by event volume and deployment
    • Core pipeline components under the Snowplow Limited Use Licence Agreement, not Apache 2.0
    • Trackers, analytics SDKs and Iglu SDKs remain Apache 2.0

Which should you pick?

Choose Power BI if

  • You need ai-powered insights.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want natural language queries.
Power BI review

Choose Snowplow if

  • You need own-cloud deployment.
  • You work on Linux, Web, Docker.
  • You also want schema enforcement.
Snowplow review

Questions people ask

Is Power BI or Snowplow better?
Neither clearly leads. Power BI starts at Free and Snowplow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Power BI or Snowplow?
Power BI has a free tier; the other does not. Paid plans start at Free for Power BI and On request for Snowplow.
Does Power BI or Snowplow run on more platforms?
Power BI runs on Web, Desktop, Mobile. Snowplow runs on Linux, Web, Docker.
Can I use Power BI for free?
Yes. Power BI has a free tier, so you can try it without paying. Snowplow starts at On request.
What is Power BI best used for?
Power BI is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Snowplow is typically brought in for.
What can Power BI do that Snowplow cannot?
Power BI covers AI-powered Insights, Natural Language Queries, Real-time Dashboards, Paginated Reports. Snowplow covers Own-cloud deployment, Schema enforcement, Warehouse loading, Enrichment.

Answered from the vendors’ own pages

Power BI: Can I use Power BI Desktop offline?

Power BI Desktop runs locally and can edit reports offline, but publishing to the service and refreshing cloud data sources requires internet connection. Offline reports show cached data from the last refresh.

Source
Snowplow: Is Snowplow still open source?

Not in the permissive sense. On 8 January 2024 the core pipeline moved from Apache 2.0 to the Snowplow Limited Use Licence Agreement, with version 1.1 following in December 2024, alongside a community licence based on the Confluent Community Licence. Trackers and analytics SDKs remain Apache 2.0.

Power BI: What are the data refresh limits for each tier?

Power BI Premium Per User allows up to 48 scheduled refreshes per day, while Pro tier is limited to 8 scheduled refreshes per day. Free tier cannot schedule automatic refreshes.

Source
Snowplow: Can we still run it for free in production?

Free use of the relicensed core components is materially constrained and commercial use generally requires an agreement. Read the current licence text against your intended use rather than relying on older documentation.

Power BI: Can I use Power BI Free with shared data sources?

Free tier users can create local reports in Power BI Desktop but cannot publish to the Power BI Service for collaboration. Publishing requires Power BI Pro ($14/user/month).

Source
Snowplow: Is there an Apache 2.0 alternative?

Yes, a fork called OpenSnowcat was created in response to the relicensing and continues under Apache 2.0.

Power BI: Is SSO available and on which plan?

SSO is available on Power BI Premium Per User ($24/user/month) and Fabric capacity plans through Azure AD integration.

Source
Snowplow: What does Snowplow BDP cost?

Not published. It is quoted by event volume and deployment, and your own cloud infrastructure costs are separate and additional.

Power BI: What does Copilot require in Power BI?

Copilot for natural language queries and automatic report generation requires Power BI Premium Per User or Fabric capacity pricing, not available on Pro or Free tiers.

Source
Share

Related pages

More on Power BI

More on Snowplow

Keep looking

Other head to heads