Real Estate · head to head
Entrata vs LoopNet
Entrata
Real Estate
Single-database multifamily platform covering accounting, leasing, resident services and payments
- From
- On request
- Rated
- -
LoopNet
Real Estate
Commercial property listing marketplace owned by CoStar, where searching is free and the paid product is advertising exposure for brokers
- From
- Free
- Rated
- -
The short version
- Only LoopNet has a free tier, so it costs nothing to try first.
- Each has a real cost: Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.; LoopNet loopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.
- They diverge on capability: Entrata covers Single database platform, LoopNet covers Free listing search.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Entrata and LoopNet actually diverge.
Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Real Estate).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Entrata
- Single database platform
- Resident portal and payments
- Leasing and marketing
- Entrata insurance
- Utility billing
- AI leasing assistant
Only in LoopNet
- Free listing search
- Tiered ad packages
- CoStar network exposure
- Syndication
- Lead and view analytics
- Saved search alerts
What people use each for
The jobs each tool is most often brought in to do.
Entrata
- A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot LoopNet
- A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot LoopNet
- An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot LoopNet
- A regional owner-operator consolidating accounting and site operations after acquisitionsnot LoopNet
LoopNet
- A broker wanting one listing to reach both general public searchers and CoStar professional subscriber base without a second paymentnot Entrata
- A property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listingnot Entrata
- A tenant or investor searching for available commercial space for free without needing a paid accountnot Entrata
- A brokerage comparing LoopNet advertising spend against its overall CoStar data subscription, since both are owned by the same companynot Entrata
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Entrata
- It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
- Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
- Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
- Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
- The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.
LoopNet
- LoopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.
- Paid tiers scale from Silver at roughly $131 a month upward, and Gold and Platinum pricing is not published, making budget comparison against competitors like CREXi harder to do cleanly.
- Because listing quality and exposure correlate with ad spend tier, owners and brokers who cannot justify higher tiers get less visibility even for genuinely strong properties.
- As a marketplace dependent on the CoStar data ecosystem, any pricing, policy or antitrust exposure affecting CoStar Group (including the June 2026 price-fixing lawsuit naming major brokerages) has knock-on relevance for LoopNet advertisers.
- Free searchers and casual browsers create high traffic volume that is not itself the paying customer, so lead quality for advertisers varies and includes non-serious enquiries.
Pricing, plan by plan
Entrata
On request- Entrata$undefined/year
- Quoted per unit per month against an annual contract
- Modules such as insurance, utility billing and AI leasing priced separately
- Payment processing revenue sits alongside the licence fee
LoopNet
Free- Search (public)Free
- Free browsing of listings, no account required for basic search
- Silver listing plan$undefined/month
- Entry paid advertising tier for brokers and owners
- Gold / Platinum$undefined/month
- Higher-visibility placement and expanded marketing tools, quote for exact pricing
Which should you pick?
Choose Entrata if
- You need single database platform.
- You work on Web, iOS, Android.
- You also want resident portal and payments.
Choose LoopNet if
- You need free listing search.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want tiered ad packages.
Questions people ask
- Is Entrata or LoopNet better?
- Neither clearly leads. Entrata starts at On request and LoopNet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Entrata or LoopNet?
- LoopNet has a free tier; the other does not. Paid plans start at On request for Entrata and Free for LoopNet.
- Does Entrata or LoopNet run on more platforms?
- Both run on Web, iOS, Android, so platform support will not decide this one for you.
- Can I use LoopNet for free?
- Yes. LoopNet has a free tier, so you can try it without paying. Entrata starts at On request.
- What is Entrata best used for?
- Entrata is most often used for a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products, a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports, an operator trying to raise ancillary income from insurance and utility recovery without adding vendors, a regional owner-operator consolidating accounting and site operations after acquisitions. Of those, a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products and a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports are not what LoopNet is typically brought in for.
- What can Entrata do that LoopNet cannot?
- Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance. LoopNet covers Free listing search, Tiered ad packages, CoStar network exposure, Syndication.
Answered from the vendors’ own pages
Entrata: Is Entrata pricing published?
No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.
LoopNet: Is LoopNet free to use?
Searching and browsing listings is free. Payment is required only if you are the one advertising a property for sale or lease.
Entrata: How small can a portfolio be?
Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.
LoopNet: Who owns LoopNet?
CoStar Group, which acquired it in 2012 for roughly $860 million; it remains part of the same company that owns the CoStar data subscription product.
Entrata: Does it support commercial property?
Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.
LoopNet: How much does listing advertising cost?
The Silver plan starts around $131 a month; Gold and Platinum tiers are priced higher with more placement and marketing tools, quoted directly.
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