Softwr

Telecommunications · head to head

Knowlarity vs ServiceNow

Knowlarity logo

Knowlarity

Telecommunications

Indian cloud telephony for virtual numbers, IVR and call centre operations

From
1999/month
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Knowlarity it is sold only in India and the UAE, so an organisation outside those markets cannot buy it at all regardless of how well it fits.; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Knowlarity covers Virtual and toll-free numbers, ServiceNow covers ITSM.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Knowlarity and ServiceNow actually diverge.

Attributes where Knowlarity and ServiceNow differ
AttributeKnowlarityServiceNow
Starting price1999/monthOn request
Pricing modelPer agent per monthquote
PlatformsWeb, iOS, Android, APIWeb, Ios, Android
CategoryTelecommunicationsCustomer Support
FoundedUnknown2004

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Knowlarity

  • Virtual and toll-free numbers
  • IVR
  • Cloud contact centre
  • Number masking
  • Missed call service
  • Automated outbound
  • Speech analytics
  • WhatsApp Business API

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Knowlarity

  • An Indian business needs call tracking against marketing campaigns using virtual numbers with an all-India single rate rather than circle-by-circle pricing.not ServiceNow
  • A marketplace or delivery operation must connect customers and riders without exposing either phone number, which is what the number masking product exists for.not ServiceNow
  • A company running rural or low-data campaigns wants missed call as a lead capture and opt-in channel, which has no equivalent in Western telephony platforms.not ServiceNow
  • An Indian contact centre wants published per-agent pricing it can budget against instead of the quote-only approach taken by Ameyo, Genesys and the international vendors.not ServiceNow

ServiceNow

  • Enterprise IT managementnot Knowlarity
  • Digital transformationnot Knowlarity
  • Workflow automationnot Knowlarity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Knowlarity

  • It is sold only in India and the UAE, so an organisation outside those markets cannot buy it at all regardless of how well it fits.
  • Ownership by Gupshup means voice sits inside a messaging-first company, and the strategic emphasis and investment now favour WhatsApp and conversational messaging over the traditional telephony line.
  • Published pricing covers the contact centre agent seats, but numbers, minutes beyond bundles, SMS, WhatsApp conversations and speech analytics are separate charges, so the monthly bill is materially above the headline per-agent figure.
  • SMS in India requires DLT registration of headers and templates under TRAI rules, and that compliance overhead falls on the customer, delaying campaign launches in a way buyers from other markets do not expect.
  • The contact centre feature depth, reporting and workforce management are thin next to Genesys, Five9 or NICE, so a large or complex operation will find quality management and forecasting missing rather than merely simpler.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Knowlarity

1999/month
  • Unlimited Inbound Contact Centre$1999/month
    • Per agent per month
    • Unlimited inbound calling
    • All-India single rate
  • Inbound and Outbound Contact Centre$2999/month
    • Per agent per month
    • Inbound and outbound calling
    • Agent softphone with WebRTC
  • Contact Centre with Lead Management$3499/month
    • Per agent per month
    • Adds lead management
    • Dispositions and follow-up tracking
  • Enterprise$undefined/month
    • Customised plans
    • MPLS connectivity options
    • Quoted on application

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Knowlarity if

  • You need virtual and toll-free numbers.
  • You work on Web, iOS, Android, API.
  • You also want ivr.
Knowlarity review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Knowlarity or ServiceNow better?
Neither clearly leads. Knowlarity starts at 1999/month and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Knowlarity or ServiceNow?
Knowlarity starts at 1999/month and ServiceNow at On request.
Does Knowlarity or ServiceNow run on more platforms?
Knowlarity runs on Web, iOS, Android, API. ServiceNow runs on Web, Ios, Android.
What is Knowlarity best used for?
Knowlarity is most often used for an indian business needs call tracking against marketing campaigns using virtual numbers with an all-india single rate rather than circle-by-circle pricing., a marketplace or delivery operation must connect customers and riders without exposing either phone number, which is what the number masking product exists for., a company running rural or low-data campaigns wants missed call as a lead capture and opt-in channel, which has no equivalent in western telephony platforms., an indian contact centre wants published per-agent pricing it can budget against instead of the quote-only approach taken by ameyo, genesys and the international vendors.. Of those, an indian business needs call tracking against marketing campaigns using virtual numbers with an all-india single rate rather than circle-by-circle pricing. and a marketplace or delivery operation must connect customers and riders without exposing either phone number, which is what the number masking product exists for. are not what ServiceNow is typically brought in for.
What can Knowlarity do that ServiceNow cannot?
Knowlarity covers Virtual and toll-free numbers, IVR, Cloud contact centre, Number masking. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows.

Answered from the vendors’ own pages

Knowlarity: Is Knowlarity still a product after the Gupshup acquisition?

Yes. Gupshup acquired it in 2021 but Knowlarity still has its own website, product line and published pricing rather than being folded into the Gupshup brand.

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Knowlarity: Can I buy Knowlarity outside India?

Only in the UAE. The site offers India and UAE selectors and the numbering, compliance and support are built for those markets.

ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Knowlarity: What does a contact centre seat cost?

From 1,999 rupees per agent per month for unlimited inbound, 2,999 for inbound and outbound, and 3,499 with lead management, before numbers, minutes and messaging.

ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Knowlarity: What is a missed call service?

A number that customers ring and hang up on, registering an opt-in or lead at no cost to the caller. It is a mainstream Indian marketing channel with no Western equivalent.

Share

Related pages

More on Knowlarity

More on ServiceNow

Keep looking

Other head to heads