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Telecommunications · head to head

Infobip vs ServiceNow

Infobip logo

Infobip

Telecommunications

Omnichannel messaging over 800 direct operator connections, strongest outside the big Western markets

From
On request
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Infobip the published calculator shows only the average price across a country's networks, and per-network rates sit behind the portal, so the public figure is not what you will be billed.; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Infobip covers Direct operator connections, ServiceNow covers ITSM.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Infobip and ServiceNow actually diverge.

Attributes where Infobip and ServiceNow differ
AttributeInfobipServiceNow
Pricing modelPer message and per minute, priced by destination countryquote
PlatformsWeb, APIs, Java, Python, JavaScript, PHP, C#Web, Ios, Android
CategoryTelecommunicationsCustomer Support
FoundedUnknown2004

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Infobip

  • Direct operator connections
  • Owned US carrier
  • Omnichannel messaging
  • SMS firewall
  • Campaign orchestration and chatbots

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Infobip

  • Businesses delivering one-time passcodes to users in Africa, South Asia or Latin Americanot ServiceNow
  • Enterprises consolidating SMS, WhatsApp and RCS onto a single supplier contractnot ServiceNow
  • Operators needing an SMS firewall as well as a sending platformnot ServiceNow
  • Global brands needing local sender registration handled market by marketnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Infobip
  • Digital transformationnot Infobip
  • Workflow automationnot Infobip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Infobip

  • The published calculator shows only the average price across a country's networks, and per-network rates sit behind the portal, so the public figure is not what you will be billed.
  • Its regional strength is irrelevant to a business sending only to the United States or Western Europe, where cheaper vendors reach the same handsets.
  • The engagement suite pushes buyers toward a broader platform commitment than a team that wanted a messaging API had intended to make.
  • Enterprise onboarding and contracting take longer than a self-serve competitor, which suits a product still validating a channel poorly.
  • US A2P traffic still carries 10DLC registration and per-segment carrier surcharges, so the negotiated rate is not the delivered cost in that market.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Infobip

On request
  • Infobip$undefined/month
    • Public calculator shows country average prices only
    • Per-network rates available only inside the customer portal
    • Enterprise volume commitments negotiated per channel

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Infobip if

  • You need direct operator connections.
  • You work on Web, APIs, Java, Python, JavaScript, PHP, C#.
  • You also want owned us carrier.
Infobip review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Infobip or ServiceNow better?
Neither clearly leads. Infobip starts at On request and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Infobip or ServiceNow?
Infobip starts at On request and ServiceNow at On request.
Does Infobip or ServiceNow run on more platforms?
Infobip runs on Web, APIs, Java, Python, JavaScript, PHP, C#. ServiceNow runs on Web, Ios, Android.
What is Infobip best used for?
Infobip is most often used for businesses delivering one-time passcodes to users in africa, south asia or latin america, enterprises consolidating sms, whatsapp and rcs onto a single supplier contract, operators needing an sms firewall as well as a sending platform, global brands needing local sender registration handled market by market. Of those, businesses delivering one-time passcodes to users in africa, south asia or latin america and enterprises consolidating sms, whatsapp and rcs onto a single supplier contract are not what ServiceNow is typically brought in for.
What can Infobip do that ServiceNow cannot?
Infobip covers Direct operator connections, Owned US carrier, Omnichannel messaging, SMS firewall. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows.

Answered from the vendors’ own pages

Infobip: When is Infobip clearly the right choice?

When a material share of your users are in markets that other vendors reach through intermediaries, such as parts of Africa, the Middle East, South Asia and Latin America. Direct operator connections there improve both delivery rates and the reliability of delivery reporting.

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Infobip: Does Infobip publish per-country prices?

Only partly. Its calculator shows the average price across all networks in a country, and it states that per-network pricing is available in the portal. Vendors such as Sinch and Plivo publish more granular rate cards.

ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Infobip: Does Infobip own network infrastructure?

Yes, more than most of its competitors. It reports over 800 direct operator connections and owns Peerless Network, a facilities-based US carrier it acquired in 2022.

ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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