Softwr

Telecommunications · head to head

Bandwidth vs ServiceNow

Bandwidth logo

Bandwidth

Telecommunications

Voice, messaging and emergency calling APIs run on the company's own US carrier network

From
On request
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Bandwidth commercial terms are negotiated contracts rather than a published rate, so a small team cannot start without going through a sales process.; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Bandwidth covers Owned US carrier network, ServiceNow covers ITSM.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bandwidth and ServiceNow actually diverge.

Attributes where Bandwidth and ServiceNow differ
AttributeBandwidthServiceNow
PlatformsWeb, APIs, Python, JavaScript, Java, C#, RubyWeb, Ios, Android
CategoryTelecommunicationsCustomer Support
FoundedUnknown2004

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bandwidth

  • Owned US carrier network
  • Programmable voice
  • Messaging APIs
  • Emergency calling
  • Global numbering

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Bandwidth

  • Unified communications and contact centre providers needing wholesale voice termination under their own brandnot ServiceNow
  • Enterprises with high call volumes where a wholesale margin on every minute is materialnot ServiceNow
  • VoIP deployments with US emergency calling obligations requiring E911 and dynamic locationnot ServiceNow
  • Platforms needing local numbers across many countries from a single suppliernot ServiceNow

ServiceNow

  • Enterprise IT managementnot Bandwidth
  • Digital transformationnot Bandwidth
  • Workflow automationnot Bandwidth

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bandwidth

  • Commercial terms are negotiated contracts rather than a published rate, so a small team cannot start without going through a sales process.
  • US A2P messaging still requires 10DLC brand and campaign registration, and those fees plus per-segment carrier surcharges are charged on top of the negotiated message rate.
  • The self-serve developer experience is weaker than the aggregators it competes with, so teams prototyping quickly start elsewhere and migrate later, if ever.
  • Its owned-network advantage is a United States advantage; international coverage arrived through the Voxbone acquisition and does not rest on the same model.
  • Committed volume pricing means an organisation whose traffic falls short of forecast pays for capacity it did not use.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Bandwidth

On request
  • Bandwidth$undefined/year
    • Committed volume contracts quoted per customer
    • Per-minute and per-message rates negotiated by destination
    • US 10DLC registration and carrier surcharges billed in addition

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Bandwidth if

  • You need owned us carrier network.
  • You work on Web, APIs, Python, JavaScript, Java, C#, Ruby.
  • You also want programmable voice.
Bandwidth review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Bandwidth or ServiceNow better?
Neither clearly leads. Bandwidth starts at On request and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bandwidth or ServiceNow?
Bandwidth starts at On request and ServiceNow at On request.
Does Bandwidth or ServiceNow run on more platforms?
Bandwidth runs on Web, APIs, Python, JavaScript, Java, C#, Ruby. ServiceNow runs on Web, Ios, Android.
What is Bandwidth best used for?
Bandwidth is most often used for unified communications and contact centre providers needing wholesale voice termination under their own brand, enterprises with high call volumes where a wholesale margin on every minute is material, voip deployments with us emergency calling obligations requiring e911 and dynamic location, platforms needing local numbers across many countries from a single supplier. Of those, unified communications and contact centre providers needing wholesale voice termination under their own brand and enterprises with high call volumes where a wholesale margin on every minute is material are not what ServiceNow is typically brought in for.
What can Bandwidth do that ServiceNow cannot?
Bandwidth covers Owned US carrier network, Programmable voice, Messaging APIs, Emergency calling. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows.

Answered from the vendors’ own pages

Bandwidth: Is Bandwidth a carrier or a reseller?

It is a licensed carrier operating its own US network. That removes the wholesale margin an aggregator pays its upstream and gives direct control over routing and regulatory functions such as E911.

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Bandwidth: Do 10DLC fees apply on top of Bandwidth's rates?

Yes. US A2P messaging requires brand and campaign registration with The Campaign Registry, and the registration fees plus per-message carrier surcharges are billed in addition to whatever per-message rate you negotiated.

ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Bandwidth: Did Bandwidth acquire Voxbone?

Yes, in 2020, for 519.4 million dollars. Voxbone supplied international phone numbering and became the basis of Bandwidth's coverage outside the United States.

ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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