Email Marketing · head to head
Klaviyo vs Brevo
Klaviyo
Email Marketing
The email and SMS marketing platform for ecommerce
- From
- Free
- Rated
- -
The short version
- Only Klaviyo has a free tier, so it costs nothing to try first.
- Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows
Where they differ
Only the attributes on which Klaviyo and Brevo actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Klaviyo
- Email marketing
- SMS marketing
- Push notifications
- Marketing automation
- Segmentation
- A/B testing
- Reporting & analytics
- Ecommerce integrations
Only in Brevo
Nothing recorded that Klaviyo does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Klaviyo
- Email and SMS marketing automation for ecommerce storesnot Brevo
- Segmenting customers on purchase and behaviour datanot Brevo
Brevo
No use cases recorded yet. See the Brevo review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Klaviyo
- The free plan caps active profiles at 250 and sends at 500 emails a month
- Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
- SMS is metered separately, with only $5 of mobile messages included on the free plan
- Paid tier prices are not published on the pricing page and depend on profile count
Brevo
- Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows
Pricing, plan by plan
Klaviyo
Free- FreeFree
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
- Pro$20/month
- Unlimited contacts
- SMS campaigns
- Advanced automation
Brevo
On requestNo published plan breakdown. See the Brevo review.
Which should you pick?
Choose Klaviyo if
- You need email marketing.
- You want to start without paying.
- You also want sms marketing.
Choose Brevo if
Nothing in the data separates Brevo from Klaviyo on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Klaviyo or Brevo better?
- Neither clearly leads. Klaviyo starts at Free and Brevo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Klaviyo or Brevo?
- Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Brevo.
- Does Klaviyo or Brevo run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Klaviyo for free?
- Yes. Klaviyo has a free tier, so you can try it without paying. Brevo starts at On request.
- What is Klaviyo best used for?
- Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Brevo is typically brought in for.
- What can Klaviyo do that Brevo cannot?
- Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
Related pages
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