Automotive · pricing
KBB pricing
KBB publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, KBB pricing is free across 2 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Freemium
- Tiers
- 2
- Free tier
- Yes
KBB plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 5 | Entry tier |
| Dealer Instant Offer | $299/month | 5 | +$299/month, 5 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers vehicle values, pricing data, expert reviews, comparisons, saved vehicles.
Dealer Instant Offer
$299/monthOver Free, this tier adds:
- Instant offer capability
- Lead generation
- Customer tools
- Performance tracking
- Mobile app
Where KBB stops being free
Free, Free
- Vehicle values
- Pricing data
- Expert reviews
- Comparisons
- Saved vehicles
Dealer Instant Offer, $299/month
The first thing you pay for:
- Instant offer capability
- Lead generation
- Customer tools
- Performance tracking
- Mobile app
What the product covers
The full KBB feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Vehicle pricing
- Trade-in values
- Depreciation estimates
- Expert reviews
- Comparisons
- Research tools
- Cost of ownership
- Inventory search
Integrations
- Lead generation
- Dealer networks
- Inventory platforms
- Marketing tools
- CRM systems
- Analytics
- Mobile apps
- Email services
Security
- SSL encryption
- Secure authentication
- Data protection
- Privacy standards
Deployment
- Cloud deployment
Platform
- Web support
- Mobile support
- App support
Localization
- English language support
- Spanish language support
People bring KBB in for dealership management, service scheduling, inventory management, sales operations, customer relationship. If that is not the job you are buying for, the alternatives to KBB are worth a look before you commit to a tier.
How that compares in Automotive
Too few automotive tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| KBB (this page) | Free | freemium | - | |
| Tesla | Free | Free app, hardware bound to a Tesla vehicle, some features need Premium Connectivity | - | vs KBB |
| CARFAX for Dealers | On request | subscription | - | vs KBB |
| DealerSocket | On request | quote | - | vs KBB |
| Epicor DMS | On request | quote | - | vs KBB |
| CDK Global | On request | quote | - | vs KBB |
| Black Book | $199/month | subscription | - | vs KBB |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the KBB badges page.
Before you pay for KBB
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between Free and $299/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
KBB runs on web, mobile, app, and is published by Cox Automotive / Kelley Blue Book of Austin, TX. The full record is on the KBB review, and the rest of the category is under best automotive tools.
KBB pricing questions
- How much does KBB cost?
- KBB publishes 2 tiers, from Free for Free up to $299/month for Dealer Instant Offer. The entry tier costs nothing.
- Does KBB have a free plan?
- Yes. The Free tier costs nothing and covers vehicle values, pricing data, expert reviews. Paying starts at $299/month for Dealer Instant Offer.
- What is the difference between Free and Dealer Instant Offer on KBB?
- Dealer Instant Offer costs $299/month against Free, and adds instant offer capability, lead generation, customer tools, performance tracking.
- Which automotive tools can I use without paying?
- 1 of the 8 automotive tools listed alongside KBB have a free tier: Tesla.
- What am I actually paying for with KBB?
- The record lists 26 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for dealership management, service scheduling, inventory management.
- Does KBB charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these KBB prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare KBB against before paying?
- The closest automotive tools in this directory are Tesla, CARFAX for Dealers, DealerSocket, Epicor DMS. Each has a side-by-side comparison with KBB covering price, platforms and features.