KBBvs
Carfax
Carfax: Vehicle history reports and information
KBB
Vehicle pricing and research from Kelley Blue Book
As of 30 August 2026, KBB is free to use. Kelley Blue Book (KBB) is the leading provider of new car and used car pricing information. Softwr lists it under Automotive. KBB is made by Cox Automotive / Kelley Blue Book, launched in 1926, available on Web, iOS, Android.
Overview
What KBB does
Kelley Blue Book (KBB) is the leading provider of new car and used car pricing information. Their data helps consumers understand vehicle value, research options, and make confident purchase decisions.
What people use it for
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about KBB.
- KBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture
Cross-shopped
What people choose instead of KBB
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- KBBvsCDK Global
CDK Global: Drive your dealership forward
- KBBvsEdmunds
Edmunds: Car research, reviews, and pricing
- KBBvsAutoCheck
AutoCheck: Vehicle history reports and auction information
Pricing
What KBB costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Vehicle values
- Pricing data
- Expert reviews
- Comparisons
- Saved vehicles
Dealer Instant Offer
$299 /mo
- Instant offer capability
- Lead generation
- Customer tools
- Performance tracking
- Mobile app
Capabilities
Features
Vehicle pricing
Trade-in values
Depreciation estimates
Expert reviews
Comparisons
Research tools
Cost of ownership
Inventory search
Lead generation
Integration with Lead generation
Dealer networks
Integration with Dealer networks
Inventory platforms
Integration with Inventory platforms
Marketing tools
Integration with Marketing tools
Behind it
Who makes KBB
- Company
- Cox Automotive / Kelley Blue Book
- Based in
- Austin, TX
Keep looking
Where to go from KBB
- KBB alternativesEvery product people weigh against it
- KBB pricingPlans, floors and what the tiers exclude
- KBB badgesWhich rules it meets, and the figure behind each
- All Automotive softwareThe full category
- Best Automotive softwareThe shortlist, and how it was cut
Best Automotive software for
Compare KBB with
- Edmunds
- AutoCheck
- Carfax
- CDK Global
- TrueCar
- NADA Guides
- vAuto
- Mitchell 1
- Audatex
- IDENTIFIX
- J.D. Power
- Rent Centric
- Reynolds and Reynolds
- Tekion
- Autel MaxiSys
- AutoFluent
- AutoiPacket
- Audatex
Other Automotive software
Softwr does not host reviews and shows no star rating for KBB, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on KBB
KBB alternatives
What people switch to, and what they give up
KBB pricing
Every tier, and where the cost actually lands
Compare KBB
Put it head to head with anything we hold
KBB badge
Its rating, and an embed for your own site
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