Softwr

Automotive · head to head

KBB vs CDK Global

KBB logo

KBB

Automotive

Vehicle pricing and research from Kelley Blue Book

From
Free
Rated
-
CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-

The short version

  • Only KBB has a free tier, so it costs nothing to try first.
  • They diverge on capability: KBB covers Vehicle pricing, CDK Global covers Dealer Management System.

Where they differ

Only the attributes on which KBB and CDK Global actually diverge.

Attributes where KBB and CDK Global differ
AttributeKBBCDK Global
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Mobile, AppWeb, Desktop, Api
Founded19262014

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KBB

  • Vehicle pricing
  • Trade-in values
  • Depreciation estimates
  • Expert reviews
  • Comparisons
  • Research tools
  • Cost of ownership
  • Inventory search

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing

What people use each for

The jobs each tool is most often brought in to do.

KBB

  • Dealership Managementnot CDK Global
  • Service Schedulingnot CDK Global
  • Inventory Managementnot CDK Global
  • Sales Operationsnot CDK Global
  • Customer Relationshipnot CDK Global

CDK Global

  • Dealership operationsnot KBB
  • Sales managementnot KBB
  • Service departmentnot KBB
  • Parts managementnot KBB
  • Financial reportingnot KBB

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KBB

  • KBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture

CDK Global

Nothing recorded yet. See the CDK Global review.

Pricing, plan by plan

KBB

Free
  • FreeFree
    • Vehicle values
    • Pricing data
    • Expert reviews
  • Dealer Instant Offer$299/month
    • Instant offer capability
    • Lead generation
    • Customer tools

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose KBB if

  • You need vehicle pricing.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want trade-in values.

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.

Questions people ask

Is KBB or CDK Global better?
Neither clearly leads. KBB starts at Free and CDK Global at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KBB or CDK Global?
KBB has a free tier; the other does not. Paid plans start at Free for KBB and On request for CDK Global.
Does KBB or CDK Global run on more platforms?
KBB runs on Web, Mobile, App. CDK Global runs on Web, Desktop, Api.
Can I use KBB for free?
Yes. KBB has a free tier, so you can try it without paying. CDK Global starts at On request.
What is KBB best used for?
KBB is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what CDK Global is typically brought in for.
What can KBB do that CDK Global cannot?
KBB covers Vehicle pricing, Trade-in values, Depreciation estimates, Expert reviews. CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling.

Related pages

Other head to heads