Softwr

Automotive · head to head

CDK Global vs KBB

CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite
KBB logo

KBB

Automotive

Vehicle pricing and research from Kelley Blue Book

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only KBB has a free tier, so it costs nothing to try first.
  • Each has a real cost: CDK Global no pricing information is published on the website; KBB kBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture
  • They diverge on capability: CDK Global covers Dealer Management System, KBB covers Vehicle pricing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CDK Global and KBB actually diverge.

Attributes where CDK Global and KBB differ
AttributeCDK GlobalKBB
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, Desktop, ApiWeb, Mobile, App
Founded20141926

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing

Only in KBB

  • Vehicle pricing
  • Trade-in values
  • Depreciation estimates
  • Expert reviews
  • Comparisons
  • Research tools
  • Cost of ownership
  • Inventory search

What people use each for

The jobs each tool is most often brought in to do.

CDK Global

  • Dealership operationsnot KBB
  • Sales managementnot KBB
  • Service departmentnot KBB
  • Parts managementnot KBB
  • Financial reportingnot KBB

KBB

  • Dealership Managementnot CDK Global
  • Service Schedulingnot CDK Global
  • Inventory Managementnot CDK Global
  • Sales Operationsnot CDK Global
  • Customer Relationshipnot CDK Global

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CDK Global

  • No pricing information is published on the website
  • Pricing model is not disclosed; buyers must contact sales directly

KBB

  • KBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture

Pricing, plan by plan

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

KBB

Free
  • FreeFree
    • Vehicle values
    • Pricing data
    • Expert reviews
  • Dealer Instant Offer$299/month
    • Instant offer capability
    • Lead generation
    • Customer tools

Which should you pick?

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Choose KBB if

  • You need vehicle pricing.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want trade-in values.
KBB review

Questions people ask

Is CDK Global or KBB better?
Neither clearly leads. CDK Global starts at On request and KBB at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CDK Global or KBB?
KBB has a free tier; the other does not. Paid plans start at On request for CDK Global and Free for KBB.
Does CDK Global or KBB run on more platforms?
CDK Global runs on Web, Desktop, Api. KBB runs on Web, Mobile, App.
Can I use KBB for free?
Yes. KBB has a free tier, so you can try it without paying. CDK Global starts at On request.
What is CDK Global best used for?
CDK Global is most often used for dealership operations, sales management, service department, parts management. Of those, dealership operations and sales management are not what KBB is typically brought in for.
What can CDK Global do that KBB cannot?
CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling. KBB covers Vehicle pricing, Trade-in values, Depreciation estimates, Expert reviews.

Answered from the vendors’ own pages

CDK Global: How much does CDK Global cost?

CDK Global does not publish pricing on its website. The vendor requires customers to contact their sales team directly at 833.620.2129 or through their contact form to obtain quotes.

Source
CDK Global: What is CDK Global's pricing model?

The pricing model is not disclosed. CDK Global directs all pricing inquiries to their sales team, suggesting a custom quote or negotiated pricing structure.

Source
CDK Global: Is there a free trial available?

No information about free trials is provided on CDK Global's website.

Source
CDK Global: Who should I contact for pricing information?

Contact CDK Global's sales team at 833.620.2129 or 847.397.1700, or visit their Contact Us page to request pricing information.

Source
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