Softwr

LMS · head to head

Kajabi vs Swoogo

Kajabi logo

Kajabi

LMS

All-in-one platform for knowledge entrepreneurs

From
$143/month
Rated
-
Full reviewWebsite
Swoogo logo

Swoogo

Webinars

Event management that flexes with you

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kajabi starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling; Swoogo higher pricing tier compared to some simpler event registration tools
  • They diverge on capability: Kajabi covers Course builder, Swoogo covers Event registration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kajabi and Swoogo actually diverge.

Attributes where Kajabi and Swoogo differ
AttributeKajabiSwoogo
Starting price$143/month$500/month
CategoryLMSWebinars
Founded20102015

Identical on both: pricing model (subscription), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kajabi

  • Course builder
  • Website builder
  • Sales funnels
  • Memberships
  • Communities
  • Mobile app
  • Analytics
  • Zapier

Only in Swoogo

  • Event registration
  • Custom event websites
  • Attendee management
  • Event analytics
  • Salesforce
  • HubSpot
  • Marketo
  • Slack

Both cover

  • Email marketing
  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Kajabi

  • Solo creators launching single digital products or coursesnot Swoogo
  • Small coaching businesses with course, community, and email marketing needsnot Swoogo
  • Multi-product creators requiring customisation and white-label optionsnot Swoogo

Swoogo

  • Event planningnot Kajabi
  • Ticket salesnot Kajabi
  • Attendee managementnot Kajabi
  • Virtual eventsnot Kajabi
  • Event marketingnot Kajabi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kajabi

  • Starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • Starter and Basic tiers support only 1 community each; Growth tier caps at 1 community (Pro tier reaches 3)
  • Payment processing fees 2.9%–2.7% (Kajabi Payments) plus 5%–0.5% for third-party providers, tiered by plan
  • Admin user allowances escalate significantly: Starter (default 1), Basic (2), Growth (11), Pro (26)

Swoogo

  • Higher pricing tier compared to some simpler event registration tools

Pricing, plan by plan

Kajabi

$143/month
  • Basic$179/month
    • 5 products
    • 1 community
    • 2,500 contacts
  • Growth$249/month
    • 50 products
    • 1 community
    • 25,000 contacts
  • Pro$499/month
    • Unlimited products
    • 3 communities
    • 100,000 contacts

Swoogo

$500/month
  • Starter$500/month
    • Event registration
    • Basic branding
    • Email communications
  • Growth$1200/month
    • Advanced branding
    • Integrations
    • Analytics
  • Enterprise$3000/month
    • Unlimited events
    • SSO
    • Priority support

Which should you pick?

Choose Kajabi if

  • You need course builder.
  • You work on Web, iOS, Android.
  • You also want website builder.
Kajabi review

Choose Swoogo if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want custom event websites.
Swoogo review

Questions people ask

Is Kajabi or Swoogo better?
Neither clearly leads. Kajabi starts at $143/month and Swoogo at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kajabi or Swoogo?
Kajabi starts at $143/month and Swoogo at $500/month.
Does Kajabi or Swoogo run on more platforms?
Kajabi runs on Web, iOS, Android. Swoogo runs on Web, Ios, Android.
What is Kajabi best used for?
Kajabi is most often used for solo creators launching single digital products or courses, small coaching businesses with course, community, and email marketing needs, multi-product creators requiring customisation and white-label options. Of those, solo creators launching single digital products or courses and small coaching businesses with course, community, and email marketing needs are not what Swoogo is typically brought in for.
What can Kajabi do that Swoogo cannot?
Kajabi covers Course builder, Website builder, Sales funnels, Memberships. Swoogo covers Event registration, Custom event websites, Attendee management, Event analytics. Both handle Email marketing, Web support, Android support.

Answered from the vendors’ own pages

Kajabi: How much does Kajabi cost?

Kajabi offers three subscription plans: Basic at $179/month (or $143/month annual), Growth at $249/month (or $199/month annual), and Pro at $499/month (or $399/month annual). A 30-day free trial is available.

Source
Swoogo: What event types does Swoogo support?

Swoogo supports everything from small field events to multi-track hybrid conferences. It handles roadshows, dinners, webinars, and digital events with customizable registration experiences.

Source
Kajabi: What are the payment processing fees on Kajabi?

Kajabi charges payment processing fees through Kajabi Payments: 2.9% + $0.30 on Basic plan, 2.8% + $0.30 on Growth plan, and 2.7% + $0.30 on Pro plan. Third-party providers charge lower rates (2%, 1%, and 0.5% respectively, excluding PayPal).

Source
Swoogo: Does Swoogo integrate with marketing automation platforms?

Yes, Swoogo integrates with Marketo and Salesforce, and supports thousands of apps through Zapier for automated workflows without coding.

Source
Kajabi: How many contacts can I store on each Kajabi plan?

Basic plan supports 2,500 contacts, Growth plan supports 25,000 contacts, and Pro plan supports 100,000 contacts with unlimited products and 3 communities.

Source
Swoogo: Can Swoogo handle complex registration flows?

Yes, Swoogo excels with multiple attendee types, approval workflows, session selection, and different registration experiences for different audiences.

Source
Swoogo: Does Swoogo provide event analytics?

Yes, Swoogo provides event data insights and analytics to track registrations, attendee engagement, and real-time event metrics for better decision-making.

Source
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