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Webinars · head to head

GoToWebinar vs Swoogo

GoToWebinar logo

GoToWebinar

Webinars

Robust webinar platform for engaging audiences

From
On request
Rated
-
Full reviewWebsite
Swoogo logo

Swoogo

Webinars

Event management that flexes with you

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GoToWebinar listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited; Swoogo higher pricing tier compared to some simpler event registration tools
  • They diverge on capability: GoToWebinar covers High-quality video, Swoogo covers Event registration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GoToWebinar and Swoogo actually diverge.

Attributes where GoToWebinar and Swoogo differ
AttributeGoToWebinarSwoogo
Starting priceOn request$500/month
PlatformsWindows, Mac, IOS, Android, WebWeb, Ios, Android
Founded20032015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Webinars).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoToWebinar

  • High-quality video
  • Interactive polls
  • Automatic recording
  • Analytics
  • Constant Contact
  • Windows support
  • Mac support
  • IOS support

Only in Swoogo

  • Event registration
  • Custom event websites
  • Email marketing
  • Event analytics
  • Slack
  • Zoom
  • Ios support

Both cover

  • Attendee management
  • Salesforce
  • HubSpot
  • Marketo
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

GoToWebinar

  • Professional Worknot Swoogo
  • Content Creationnot Swoogo

Swoogo

  • Event planningnot GoToWebinar
  • Ticket salesnot GoToWebinar
  • Attendee managementnot GoToWebinar
  • Virtual eventsnot GoToWebinar
  • Event marketingnot GoToWebinar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoToWebinar

  • Listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited

Swoogo

  • Higher pricing tier compared to some simpler event registration tools

Pricing, plan by plan

GoToWebinar

On request
  • Professional$99/month
    • Unlimited webinars
    • Up to 500 attendees
  • Plus$199/month
    • All Professional features
    • Up to 3000 attendees
  • Premier$349/month
    • Custom branding
    • Up to 10000 attendees

Swoogo

$500/month
  • Starter$500/month
    • Event registration
    • Basic branding
    • Email communications
  • Growth$1200/month
    • Advanced branding
    • Integrations
    • Analytics
  • Enterprise$3000/month
    • Unlimited events
    • SSO
    • Priority support

Which should you pick?

Choose GoToWebinar if

  • You need high-quality video.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want interactive polls.
GoToWebinar review

Choose Swoogo if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want custom event websites.
Swoogo review

Questions people ask

Is GoToWebinar or Swoogo better?
Neither clearly leads. GoToWebinar starts at On request and Swoogo at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoToWebinar or Swoogo?
GoToWebinar starts at On request and Swoogo at $500/month.
Does GoToWebinar or Swoogo run on more platforms?
GoToWebinar runs on Windows, Mac, IOS, Android, Web. Swoogo runs on Web, Ios, Android.
What is GoToWebinar best used for?
GoToWebinar is most often used for professional work, content creation. Of those, professional work and content creation are not what Swoogo is typically brought in for.
What can GoToWebinar do that Swoogo cannot?
GoToWebinar covers High-quality video, Interactive polls, Automatic recording, Analytics. Swoogo covers Event registration, Custom event websites, Email marketing, Event analytics. Both handle Attendee management, Salesforce, HubSpot, Marketo.

Answered from the vendors’ own pages

Swoogo: What event types does Swoogo support?

Swoogo supports everything from small field events to multi-track hybrid conferences. It handles roadshows, dinners, webinars, and digital events with customizable registration experiences.

Source
Swoogo: Does Swoogo integrate with marketing automation platforms?

Yes, Swoogo integrates with Marketo and Salesforce, and supports thousands of apps through Zapier for automated workflows without coding.

Source
Swoogo: Can Swoogo handle complex registration flows?

Yes, Swoogo excels with multiple attendee types, approval workflows, session selection, and different registration experiences for different audiences.

Source
Swoogo: Does Swoogo provide event analytics?

Yes, Swoogo provides event data insights and analytics to track registrations, attendee engagement, and real-time event metrics for better decision-making.

Source
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