Softwr

Webinar & Virtual Events · head to head

Hopin vs Swoogo

Hopin logo

Hopin

Webinar & Virtual Events

Virtual and hybrid events at scale

From
Free
Rated
-
Swoogo logo

Swoogo

Webinar & Virtual Events

Event management that flexes with you

From
$500/month
Rated
-

The short version

  • Only Hopin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hopin platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors; Swoogo higher pricing tier compared to some simpler event registration tools
  • They diverge on capability: Hopin covers Virtual stages, Swoogo covers Event registration.

Where they differ

Only the attributes on which Hopin and Swoogo actually diverge.

Attributes where Hopin and Swoogo differ
AttributeHopinSwoogo
Starting priceFree$500/month
Pricing modelUnknownsubscription
Free tierYesNo
Founded20192015

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Webinar & Virtual Events).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hopin

  • Virtual stages
  • Networking sessions
  • Expo areas
  • Breakout rooms
  • Live streaming
  • Stripe
  • Zapier

Only in Swoogo

  • Event registration
  • Custom event websites
  • Attendee management
  • Email marketing
  • Event analytics
  • Slack
  • Zoom

Both cover

  • HubSpot
  • Salesforce
  • Marketo
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Hopin

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Swoogo

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hopin

  • Platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors
  • Hard registration caps with additional charges if events exceed 100 registrations
  • Post-acquisition delays with slow account activation taking up to 45 days and slow responses to onboarding questions
  • High pricing particularly problematic for organizations running occasional or simple webinars
  • No Facebook or YouTube live streaming integration and limited caption support for accessibility

Swoogo

  • Higher pricing tier compared to some simpler event registration tools

Pricing, plan by plan

Hopin

Free

No published plan breakdown. See the Hopin review.

Swoogo

$500/month
  • Starter$500/month
    • Event registration
    • Basic branding
    • Email communications
  • Growth$1200/month
    • Advanced branding
    • Integrations
    • Analytics
  • Enterprise$3000/month
    • Unlimited events
    • SSO
    • Priority support

Which should you pick?

Choose Hopin if

  • You need virtual stages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want networking sessions.

Choose Swoogo if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want custom event websites.

Questions people ask

Is Hopin or Swoogo better?
Neither clearly leads. Hopin starts at Free and Swoogo at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hopin or Swoogo?
Hopin has a free tier; the other does not. Paid plans start at Free for Hopin and $500/month for Swoogo.
Does Hopin or Swoogo run on more platforms?
Hopin runs on Web, iOS, Android. Swoogo runs on Web, Ios, Android.
Can I use Hopin for free?
Yes. Hopin has a free tier, so you can try it without paying. Swoogo starts at $500/month.
What is Hopin best used for?
Hopin is most often used for event planning, ticket sales, attendee management, virtual events.
What can Hopin do that Swoogo cannot?
Hopin covers Virtual stages, Networking sessions, Expo areas, Breakout rooms. Swoogo covers Event registration, Custom event websites, Attendee management, Email marketing. Both handle HubSpot, Salesforce, Marketo, Web support.

Answered from the vendors’ own pages

Hopin: What is Hopin's pricing?

Hopin (now RingCentral Events) starts at approximately $99 per organizer per month (billed annually) for the Events Pro plan, with higher tiers at $199 and $299 per month adding onsite capabilities and advanced integrations. A free plan is available with limited features.

Source
Swoogo: What event types does Swoogo support?

Swoogo supports everything from small field events to multi-track hybrid conferences. It handles roadshows, dinners, webinars, and digital events with customizable registration experiences.

Source
Hopin: What features does Hopin include?

Hopin provides registration, live streaming, networking tools (1:1 video matchmaking, breakout rooms), virtual reception and expo areas, real-time analytics and reporting, and integrations with Salesforce, HubSpot, Marketo, and Pardot.

Source
Swoogo: Does Swoogo integrate with marketing automation platforms?

Yes, Swoogo integrates with Marketo and Salesforce, and supports thousands of apps through Zapier for automated workflows without coding.

Source
Hopin: Can Hopin live stream to Facebook or YouTube?

No. Hopin does not offer native options to live stream video conferencing directly to Facebook or YouTube. This requires manual setup or third-party solutions.

Source
Swoogo: Can Swoogo handle complex registration flows?

Yes, Swoogo excels with multiple attendee types, approval workflows, session selection, and different registration experiences for different audiences.

Source
Hopin: Does Hopin provide automated captions during events?

Hopin does not offer built-in caption support across all features, which is a limitation for accessibility and engagement during live sessions.

Source
Swoogo: Does Swoogo provide event analytics?

Yes, Swoogo provides event data insights and analytics to track registrations, attendee engagement, and real-time event metrics for better decision-making.

Source
Hopin: Who acquired Hopin?

RingCentral acquired Hopin in late 2023. The platform is now sold as RingCentral Events with ongoing support and updates managed by RingCentral.

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