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Webinars · head to head

GoToWebinar vs Kajabi

GoToWebinar logo

GoToWebinar

Webinars

Robust webinar platform for engaging audiences

From
On request
Rated
-
Full reviewWebsite
Kajabi logo

Kajabi

LMS

All-in-one platform for knowledge entrepreneurs

From
$143/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GoToWebinar listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited; Kajabi starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • They diverge on capability: GoToWebinar covers High-quality video, Kajabi covers Course builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GoToWebinar and Kajabi actually diverge.

Attributes where GoToWebinar and Kajabi differ
AttributeGoToWebinarKajabi
Starting priceOn request$143/month
PlatformsWindows, Mac, IOS, Android, WebWeb, iOS, Android
CategoryWebinarsLMS
Founded20032010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoToWebinar

  • High-quality video
  • Interactive polls
  • Attendee management
  • Automatic recording
  • Salesforce
  • HubSpot
  • Marketo
  • Constant Contact

Only in Kajabi

  • Course builder
  • Website builder
  • Email marketing
  • Sales funnels
  • Memberships
  • Communities
  • Mobile app
  • Zapier

Both cover

  • Analytics
  • IOS support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

GoToWebinar

  • Professional Worknot Kajabi
  • Content Creationnot Kajabi

Kajabi

  • Solo creators launching single digital products or coursesnot GoToWebinar
  • Small coaching businesses with course, community, and email marketing needsnot GoToWebinar
  • Multi-product creators requiring customisation and white-label optionsnot GoToWebinar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoToWebinar

  • Listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited

Kajabi

  • Starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • Starter and Basic tiers support only 1 community each; Growth tier caps at 1 community (Pro tier reaches 3)
  • Payment processing fees 2.9%–2.7% (Kajabi Payments) plus 5%–0.5% for third-party providers, tiered by plan
  • Admin user allowances escalate significantly: Starter (default 1), Basic (2), Growth (11), Pro (26)

Pricing, plan by plan

GoToWebinar

On request
  • Professional$99/month
    • Unlimited webinars
    • Up to 500 attendees
  • Plus$199/month
    • All Professional features
    • Up to 3000 attendees
  • Premier$349/month
    • Custom branding
    • Up to 10000 attendees

Kajabi

$143/month
  • Basic$179/month
    • 5 products
    • 1 community
    • 2,500 contacts
  • Growth$249/month
    • 50 products
    • 1 community
    • 25,000 contacts
  • Pro$499/month
    • Unlimited products
    • 3 communities
    • 100,000 contacts

Which should you pick?

Choose GoToWebinar if

  • You need high-quality video.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want interactive polls.
GoToWebinar review

Choose Kajabi if

  • You need course builder.
  • You work on Web, iOS, Android.
  • You also want website builder.
Kajabi review

Questions people ask

Is GoToWebinar or Kajabi better?
Neither clearly leads. GoToWebinar starts at On request and Kajabi at $143/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoToWebinar or Kajabi?
GoToWebinar starts at On request and Kajabi at $143/month.
Does GoToWebinar or Kajabi run on more platforms?
GoToWebinar runs on Windows, Mac, IOS, Android, Web. Kajabi runs on Web, iOS, Android.
What is GoToWebinar best used for?
GoToWebinar is most often used for professional work, content creation. Of those, professional work and content creation are not what Kajabi is typically brought in for.
What can GoToWebinar do that Kajabi cannot?
GoToWebinar covers High-quality video, Interactive polls, Attendee management, Automatic recording. Kajabi covers Course builder, Website builder, Email marketing, Sales funnels. Both handle Analytics, IOS support, Android support, Web support.

Answered from the vendors’ own pages

Kajabi: How much does Kajabi cost?

Kajabi offers three subscription plans: Basic at $179/month (or $143/month annual), Growth at $249/month (or $199/month annual), and Pro at $499/month (or $399/month annual). A 30-day free trial is available.

Source
Kajabi: What are the payment processing fees on Kajabi?

Kajabi charges payment processing fees through Kajabi Payments: 2.9% + $0.30 on Basic plan, 2.8% + $0.30 on Growth plan, and 2.7% + $0.30 on Pro plan. Third-party providers charge lower rates (2%, 1%, and 0.5% respectively, excluding PayPal).

Source
Kajabi: How many contacts can I store on each Kajabi plan?

Basic plan supports 2,500 contacts, Growth plan supports 25,000 contacts, and Pro plan supports 100,000 contacts with unlimited products and 3 communities.

Source
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