Softwr

Software · head to head

#paid vs Modash

#

#paid

Software

Creator marketing that drives results

From
On request
Rated
-
Full reviewWebsite
Modash logo

Modash

Software

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Modash has a free tier, so it costs nothing to try first.
  • They diverge on capability: #paid covers Creator matching, Modash covers 250M+ creator database.

Where they differ

Only the attributes on which #paid and Modash actually diverge.

Attributes where #paid and Modash differ
Attribute#paidModash
Starting priceOn requestFree
Free tierNoYes
PlatformsWebWeb, Api
Founded20132018

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in #paid

  • Creator matching
  • Campaign management
  • Content creation
  • Handraise technology
  • Performance tracking
  • Content licensing
  • Whitelisting
  • Payment processing

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

#paid

  • Creator campaignsnot Modash
  • Content creationnot Modash
  • Brand partnershipsnot Modash
  • Paid amplificationnot Modash
  • Social contentnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot #paid
  • Vetting influencer audience quality before outreachnot #paid
  • Tracking creator content and campaign performancenot #paid
  • Paying creators and running affiliate programmes from one platformnot #paid

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

#paid

Nothing recorded yet. See the #paid review.

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

#paid

On request
  • Self-Serve$undefined/month
    • Creator marketplace
    • Campaign tools
    • Content approval
  • Managed$undefined/month
    • Dedicated strategist
    • Creator curation
    • Full-service management
  • Enterprise$undefined/month
    • Custom programs
    • Multi-brand support
    • API access

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

Which should you pick?

Choose #paid if

  • You need creator matching.
  • You also want campaign management.
#paid review

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is #paid or Modash better?
Neither clearly leads. #paid starts at On request and Modash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, #paid or Modash?
Modash has a free tier; the other does not. Paid plans start at On request for #paid and Free for Modash.
Does #paid or Modash run on more platforms?
#paid runs on Web. Modash runs on Web, Api.
Can I use Modash for free?
Yes. Modash has a free tier, so you can try it without paying. #paid starts at On request.
What is #paid best used for?
#paid is most often used for creator campaigns, content creation, brand partnerships, paid amplification. Of those, creator campaigns and content creation are not what Modash is typically brought in for.
What can #paid do that Modash cannot?
#paid covers Creator matching, Campaign management, Content creation, Handraise technology. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Instagram, TikTok, YouTube, Shopify.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on #paid

More on Modash

Keep looking

Other head to heads