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Marketing · head to head

Hootsuite vs Sprinklr

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
Sprinklr logo

Sprinklr

Social Media

Unified customer experience management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Sprinklr no specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.
  • They diverge on capability: Hootsuite covers Content scheduling, Sprinklr covers Live chat.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hootsuite and Sprinklr actually diverge.

Attributes where Hootsuite and Sprinklr differ
AttributeHootsuiteSprinklr
Starting price$99/yearOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, Mobile app, IOS, Android
CategoryMarketingSocial Media
Founded20082009

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Only in Sprinklr

  • Live chat
  • Email support
  • Social media management
  • AI-powered routing
  • Salesforce
  • HubSpot
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot Sprinklr
  • Community managementnot Sprinklr
  • Social advertisingnot Sprinklr
  • Analytics & reportingnot Sprinklr
  • Team collaborationnot Sprinklr

Sprinklr

  • Customer engagementnot Hootsuite
  • Lead generationnot Hootsuite
  • Customer supportnot Hootsuite
  • Sales automationnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Sprinklr

  • No specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Sprinklr

On request
  • Professional$100/month
    • Basic features
    • Live chat
    • Email support
  • Business$250/month
    • Advanced features
    • AI automation
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose Sprinklr if

  • You need live chat.
  • You work on Web, Mobile app, IOS, Android.
  • You also want email support.
Sprinklr review

Questions people ask

Is Hootsuite or Sprinklr better?
Neither clearly leads. Hootsuite starts at $99/year and Sprinklr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Sprinklr?
Hootsuite starts at $99/year and Sprinklr at On request.
Does Hootsuite or Sprinklr run on more platforms?
Hootsuite runs on Web. Sprinklr runs on Web, Mobile app, IOS, Android.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Sprinklr is typically brought in for.
What can Hootsuite do that Sprinklr cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Sprinklr covers Live chat, Email support, Social media management, AI-powered routing.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Sprinklr: How much does Sprinklr cost?

Sprinklr pricing is not published online. The platform provides customer experience management, social listening, and engagement tools. To obtain pricing information, customers must click 'Talk to an expert' or use the contact form on Sprinklr's website to reach the sales team.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Sprinklr: Does Sprinklr offer a free trial or demo?

Sprinklr directs prospective customers to 'Talk to an expert' and contact the sales team. A demo can be requested, but pricing and trial availability details require direct contact with Sprinklr.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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