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Business Intelligence · head to head

DashThis vs Hex

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite
Hex logo

Hex

Business Intelligence

AI-powered analytics platform unifying notebooks, dashboards, and business intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Hex has a free tier, so it costs nothing to try first.
  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Hex pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams
  • They diverge on capability: DashThis covers Unlimited users, Hex covers Agentic notebooks.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Hex actually diverge.

Attributes where DashThis and Hex differ
AttributeDashThisHex
Starting price$44/monthFree
Pricing modelPer month by dashboard countSeat-based subscription with credit system
Free tierNoYes
PlatformsWebWeb, Slack
FoundedUnknown2019

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Hex

  • Agentic notebooks
  • Conversational analytics
  • Data apps
  • Context Studio
  • Data warehouse integration
  • dbt integration
  • Version history
  • Scheduled automation

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Hex
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Hex
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Hex
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Hex

Hex

  • Deep exploratory analysis by data teams on organizational datasetsnot DashThis
  • Self-serve analytics for business users without SQL knowledgenot DashThis
  • Executive dashboarding and reporting with real-time datanot DashThis
  • Cross-functional data collaboration and insight sharingnot DashThis
  • AI-assisted analysis reducing manual exploration timenot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Hex

  • Pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams
  • Free Community tier limited to small compute and trial AI features
  • Advanced compute adds per-hour fees ($0.32-$4.06/hour), requiring cost monitoring
  • Learning curve for users unfamiliar with SQL or Python notebooks
  • Enterprise features requiring custom quotes lack transparent pricing

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Hex

Free
  • CommunityFree
    • Hex agent trial
    • Data source connections
    • All cell types
  • Professional$36/month
    • Everything in Community
    • Full Hex agent access
    • Standard credits
  • Team$75/month
    • Everything in Professional
    • Extended credits
    • Unlimited published apps
  • Enterprise$undefined/custom
    • Everything in Team
    • Explorer seat add-ons
    • Audit logs

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose Hex if

  • You need agentic notebooks.
  • You want to start without paying.
  • You work on Web, Slack.
  • You also want conversational analytics.
Hex review

Questions people ask

Is DashThis or Hex better?
Neither clearly leads. DashThis starts at $44/month and Hex at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Hex?
Hex has a free tier; the other does not. Paid plans start at $44/month for DashThis and Free for Hex.
Does DashThis or Hex run on more platforms?
DashThis runs on Web. Hex runs on Web, Slack.
Can I use Hex for free?
Yes. Hex has a free tier, so you can try it without paying. DashThis starts at $44/month.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Hex is typically brought in for.
What can DashThis do that Hex cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Hex covers Agentic notebooks, Conversational analytics, Data apps, Context Studio.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Hex: What is included in the free Community plan?

The Community plan ($0) includes Hex agent trial, data source connections, all cell types, and small compute sizing. It's suitable for prototyping and hobbyist projects.

Source
DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Hex: How much do advanced compute resources cost?

Advanced compute is billed per minute and ranges from $0.32 to $4.06 per hour depending on resource tier. Monthly credit grants are included in paid plans.

Source
DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Hex: Can I share analytics with non-Hex users?

Yes. Published apps can be shared publicly. Embedded analytics are available on Enterprise plans for integrating Hex into other applications.

Source
DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

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