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Business Intelligence · head to head

Hex vs Preset

Hex logo

Hex

Business Intelligence

AI-powered analytics platform unifying notebooks, dashboards, and business intelligence

From
Free
Rated
-
Full reviewWebsite
Preset logo

Preset

Business Intelligence

Managed Apache Superset

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hex pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams; Preset limited SQL IDE advanced features compared to specialized query tools
  • They diverge on capability: Hex covers Agentic notebooks, Preset covers Managed Superset.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hex and Preset actually diverge.

Attributes where Hex and Preset differ
AttributeHexPreset
Pricing modelSeat-based subscription with credit systemUnknown
PlatformsWeb, SlackWeb, Cloud

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Business Intelligence), founded (2019).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hex

  • Agentic notebooks
  • Conversational analytics
  • Data apps
  • Context Studio
  • Data warehouse integration
  • dbt integration
  • Version history
  • Scheduled automation

Only in Preset

  • Managed Superset
  • Auto-scaling
  • Enterprise Security
  • Custom Branding
  • API Access
  • Snowflake
  • BigQuery
  • Redshift

What people use each for

The jobs each tool is most often brought in to do.

Hex

  • Deep exploratory analysis by data teams on organizational datasetsnot Preset
  • Self-serve analytics for business users without SQL knowledgenot Preset
  • Executive dashboarding and reporting with real-time datanot Preset
  • Cross-functional data collaboration and insight sharingnot Preset
  • AI-assisted analysis reducing manual exploration timenot Preset

Preset

  • Self-service analyticsnot Hex
  • Data explorationnot Hex
  • Ad-hoc reportingnot Hex
  • Collaborative analysisnot Hex
  • Embedded analyticsnot Hex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hex

  • Pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams
  • Free Community tier limited to small compute and trial AI features
  • Advanced compute adds per-hour fees ($0.32-$4.06/hour), requiring cost monitoring
  • Learning curve for users unfamiliar with SQL or Python notebooks
  • Enterprise features requiring custom quotes lack transparent pricing

Preset

  • Limited SQL IDE advanced features compared to specialized query tools
  • Viewer licenses add substantial cost for embedded analytics deployments
  • Dataset-centric approach requires preprocessing by data teams for some use cases

Pricing, plan by plan

Hex

Free
  • CommunityFree
    • Hex agent trial
    • Data source connections
    • All cell types
  • Professional$36/month
    • Everything in Community
    • Full Hex agent access
    • Standard credits
  • Team$75/month
    • Everything in Professional
    • Extended credits
    • Unlimited published apps
  • Enterprise$undefined/custom
    • Everything in Team
    • Explorer seat add-ons
    • Audit logs

Preset

Free

No published plan breakdown. See the Preset review.

Which should you pick?

Choose Hex if

  • You need agentic notebooks.
  • You want to start without paying.
  • You work on Web, Slack.
  • You also want conversational analytics.
Hex review

Choose Preset if

  • You need managed superset.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want auto-scaling.
Preset review

Questions people ask

Is Hex or Preset better?
Neither clearly leads. Hex starts at Free and Preset at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hex or Preset?
Hex starts at Free and Preset at Free.
Does Hex or Preset run on more platforms?
Hex runs on Web, Slack. Preset runs on Web, Cloud.
Can I use Hex for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hex best used for?
Hex is most often used for deep exploratory analysis by data teams on organizational datasets, self-serve analytics for business users without sql knowledge, executive dashboarding and reporting with real-time data, cross-functional data collaboration and insight sharing. Of those, deep exploratory analysis by data teams on organizational datasets and self-serve analytics for business users without sql knowledge are not what Preset is typically brought in for.
What can Hex do that Preset cannot?
Hex covers Agentic notebooks, Conversational analytics, Data apps, Context Studio. Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding.

Answered from the vendors’ own pages

Hex: What is included in the free Community plan?

The Community plan ($0) includes Hex agent trial, data source connections, all cell types, and small compute sizing. It's suitable for prototyping and hobbyist projects.

Source
Preset: Is Preset free?

Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.

Source
Hex: How much do advanced compute resources cost?

Advanced compute is billed per minute and ranges from $0.32 to $4.06 per hour depending on resource tier. Monthly credit grants are included in paid plans.

Source
Preset: Can I export my data from Preset?

Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.

Source
Hex: Can I share analytics with non-Hex users?

Yes. Published apps can be shared publicly. Embedded analytics are available on Enterprise plans for integrating Hex into other applications.

Source
Preset: Does Preset include embedded analytics?

Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.

Source
Preset: What is the enterprise pricing for Preset?

Enterprise plans are custom quoted. The median buyer pays $35,495 per year.

Source
Preset: Does Preset support AI-powered analytics?

Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.

Source
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