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Influencer Marketing · head to head

Upfluence vs Viral Loops

Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite
Viral Loops logo

Viral Loops

Affiliate Marketing

Viral and referral marketing made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Viral Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: Upfluence covers Influencer discovery, Viral Loops covers Campaign templates.

Where they differ

Only the attributes on which Upfluence and Viral Loops actually diverge.

Attributes where Upfluence and Viral Loops differ
AttributeUpfluenceViral Loops
Starting price$478/monthFree
Free tierNoYes
PlatformsWeb, Chrome-extension, ApiWeb
CategoryInfluencer MarketingAffiliate Marketing
Founded20132016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Mailchimp
  • HubSpot
  • Zapier

Both cover

  • Shopify
  • Klaviyo

What people use each for

The jobs each tool is most often brought in to do.

Upfluence

  • Finding creators across a large influencer databasenot Viral Loops
  • Running creator campaigns tied to an ecommerce storenot Viral Loops
  • Automating creator payments and affiliate trackingnot Viral Loops

Viral Loops

  • affiliate marketing managementnot Upfluence
  • Workflow automationnot Upfluence
  • Reportingnot Upfluence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is Upfluence or Viral Loops better?
Neither clearly leads. Upfluence starts at $478/month and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Upfluence or Viral Loops?
Viral Loops has a free tier; the other does not. Paid plans start at $478/month for Upfluence and Free for Viral Loops.
Does Upfluence or Viral Loops run on more platforms?
Upfluence runs on Web, Chrome-extension, Api. Viral Loops runs on Web.
Can I use Viral Loops for free?
Yes. Viral Loops has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is Upfluence best used for?
Upfluence is most often used for finding creators across a large influencer database, running creator campaigns tied to an ecommerce store, automating creator payments and affiliate tracking. Of those, finding creators across a large influencer database and running creator campaigns tied to an ecommerce store are not what Viral Loops is typically brought in for.
What can Upfluence do that Viral Loops cannot?
Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Shopify, Klaviyo.

Answered from the vendors’ own pages

Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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Related pages

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