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Automation Integration · head to head

Grouparoo vs Supermetrics

Grouparoo logo

Grouparoo

Automation Integration

The open-source data sync platform

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Grouparoo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Grouparoo enterprise Cloud tier pricing not disclosed; requires contacting sales; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Grouparoo covers Data syncing, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Grouparoo and Supermetrics actually diverge.

Attributes where Grouparoo and Supermetrics differ
AttributeGrouparooSupermetrics
Starting priceFree€49/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, Self-hostedWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20202010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grouparoo

  • Data syncing
  • Audience building
  • Real-time activation
  • Error handling
  • Monitoring
  • Scheduling
  • 100+ integrations
  • Data warehouses

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Visualization
  • Google Analytics

Both cover

  • Data transformation

What people use each for

The jobs each tool is most often brought in to do.

Grouparoo

  • Customer data synchronization across platformsnot Supermetrics
  • CDP (Customer Data Platform) integration and data activationnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Grouparoo
  • Loading advertising data into BigQuery or Snowflake for reportingnot Grouparoo
  • Automating recurring client marketing reports at an agencynot Grouparoo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grouparoo

  • Enterprise Cloud tier pricing not disclosed; requires contacting sales
  • Charges based on synced records, not unique destinations or integration count

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Grouparoo

Free
  • Community EditionFree
    • Open-source, self-hosted
    • Optional enterprise UI add-on: $100/month
  • Standard Cloud$150/month
    • 100K records synced/month
    • Usage-based model with tiered pricing
  • Standard Cloud$300/month
    • 300K records synced/month
  • Standard Cloud$600/month
    • 1,000,000 records synced/month

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Grouparoo if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want audience building.
Grouparoo review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Grouparoo or Supermetrics better?
Neither clearly leads. Grouparoo starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grouparoo or Supermetrics?
Grouparoo has a free tier; the other does not. Paid plans start at Free for Grouparoo and €49/month for Supermetrics.
Does Grouparoo or Supermetrics run on more platforms?
Grouparoo runs on Web, Self-hosted. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Grouparoo for free?
Yes. Grouparoo has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Grouparoo best used for?
Grouparoo is most often used for customer data synchronization across platforms, cdp (customer data platform) integration and data activation. Of those, customer data synchronization across platforms and cdp (customer data platform) integration and data activation are not what Supermetrics is typically brought in for.
What can Grouparoo do that Supermetrics cannot?
Grouparoo covers Data syncing, Audience building, Real-time activation, Error handling. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Data transformation.

Answered from the vendors’ own pages

Grouparoo: Does Grouparoo have a free version?

Yes. Grouparoo Community Edition is free and open-source with self-hosted deployment. An optional enterprise UI add-on is available at $100/month.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Grouparoo: How much does Grouparoo Standard Cloud cost?

Grouparoo Standard Cloud uses usage-based pricing: $150/month for 100K records synced, $300/month for 300K records, and $600/month for 1 million records synced monthly.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Grouparoo: What does 'synced records' mean in Grouparoo pricing?

Each Record sent to a Destination counts as one synced Record in Grouparoo's usage calculation, regardless of how many destinations that record is sent to. Users can monitor usage through their dashboard.

Source
Grouparoo: Can I use multiple integrations with Grouparoo?

Yes. All Grouparoo tiers include unlimited integrations. You can connect as many Sources and Destinations as needed without additional fees.

Source
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