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Automation Integration · head to head

Airbyte vs Supermetrics

Airbyte logo

Airbyte

Automation Integration

The open-source ELT platform

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Airbyte has a free tier, so it costs nothing to try first.
  • Each has a real cost: Airbyte the self-managed open source Core edition has no SSO or RBAC, no multiple workspaces, no row filtering or encryption, and no monitoring integrations; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Airbyte covers Data replication, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Airbyte and Supermetrics actually diverge.

Attributes where Airbyte and Supermetrics differ
AttributeAirbyteSupermetrics
Starting priceFree€49/month
Free tierYesNo
PlatformsWeb, Self-hostedWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20202010

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airbyte

  • Data replication
  • Schema detection
  • ELT pipelines
  • Real-time sync
  • Monitoring
  • Custom connectors
  • 300+ connectors
  • Databases

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Visualization
  • Google Analytics

Both cover

  • Data transformation

What people use each for

The jobs each tool is most often brought in to do.

Airbyte

  • Data integrationnot Supermetrics
  • ETL operationsnot Supermetrics
  • API data synchronizationnot Supermetrics
  • Data warehouse populationnot Supermetrics
  • Real-time data replicationnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Airbyte
  • Loading advertising data into BigQuery or Snowflake for reportingnot Airbyte
  • Automating recurring client marketing reports at an agencynot Airbyte

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airbyte

  • The self-managed open source Core edition has no SSO or RBAC, no multiple workspaces, no row filtering or encryption, and no monitoring integrations
  • Sync frequency on Core is limited compared with the managed tiers, which offer 15 minute syncs
  • Support on the free tier is community and AI only; premium support requires Pro or Enterprise
  • The free Agents plan stops at 1,000 agent operations a month and pauses capacity until the next month once hit
  • Agent overages are billed per operation at $0.004 to $0.005 once past the plan allowance

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Airbyte

Free
  • FreeFree
    • 1,000 Agent Operations monthly
    • Single user access
    • API and MCP access
  • Individual$29/month
    • 5,000 Agent Operations monthly
    • Hourly Context Store refresh
    • Standard and AI support
  • Team$299/month
    • 10,000 Agent Operations monthly
    • Parallel workflow execution
    • Multiple users

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Airbyte if

  • You need data replication.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want schema detection.
Airbyte review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Airbyte or Supermetrics better?
Neither clearly leads. Airbyte starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airbyte or Supermetrics?
Airbyte has a free tier; the other does not. Paid plans start at Free for Airbyte and €49/month for Supermetrics.
Does Airbyte or Supermetrics run on more platforms?
Airbyte runs on Web, Self-hosted. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Airbyte for free?
Yes. Airbyte has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Airbyte best used for?
Airbyte is most often used for data integration, etl operations, api data synchronization, data warehouse population. Of those, data integration and etl operations are not what Supermetrics is typically brought in for.
What can Airbyte do that Supermetrics cannot?
Airbyte covers Data replication, Schema detection, ELT pipelines, Real-time sync. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Data transformation.

Answered from the vendors’ own pages

Airbyte: Is Airbyte free to use?

Yes, Airbyte offers a free tier with 1,000 Agent Operations monthly, single user access, API and MCP support, and community/AI assistance.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Airbyte: What does the Team plan include?

The Team plan costs $299/month and includes 10,000 Agent Operations monthly, parallel workflow execution, multiple users, standard and AI support, with overages charged at $0.005 per AO.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Airbyte: What happens if I exceed my monthly Agent Operations limit?

Overages are charged at $0.004 per AO on the Individual plan and $0.005 per AO on the Team plan, allowing you to exceed your quota as needed.

Source
Airbyte: Does Airbyte offer data replication pricing?

Yes. Airbyte Data Replication starts at $10/month on the Standard plan with 600+ connectors. Pro and Enterprise plans use custom capacity-based pricing with Data Workers and dedicated support.

Source
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