Softwr

Marketing · head to head

Supermetrics vs Talend

Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite
Talend logo

Talend

Automation Integration

Cloud data integration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Talend no published pricing; all customers receive customized quotes based on usage
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Talend covers ETL pipelines.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Supermetrics and Talend actually diverge.

Attributes where Supermetrics and Talend differ
AttributeSupermetricsTalend
Starting price€49/monthOn request
Pricing modelsubscriptionusage-based
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, On-premise
CategoryMarketingAutomation Integration
Founded20102006

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Talend

  • ETL pipelines
  • Data quality
  • Master data management
  • Real-time streaming
  • Cloud synchronization
  • Monitoring
  • Scheduling
  • 1000+ connectors

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Talend
  • Loading advertising data into BigQuery or Snowflake for reportingnot Talend
  • Automating recurring client marketing reports at an agencynot Talend

Talend

  • Enterprises consolidating data integration and pipeline orchestration now under the Qlik Talend Cloud brandnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Talend

  • No published pricing; all customers receive customized quotes based on usage
  • Billing measured by combination of data volume moved, job executions, and execution duration
  • Pricing details available only through sales contact; no self-serve pricing model

Pricing, plan by plan

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Talend

On request
  • Starter$null/usage
    • Basic SaaS connectivity
  • Standard$null/usage
    • Real-time data movement
    • Change Data Capture (CDC)
  • Premium$null/usage
    • Transformation capabilities
    • Automation features
  • Enterprise$null/usage
    • Comprehensive quality features
    • Governance capabilities

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Talend if

  • You need etl pipelines.
  • You work on Web, On-premise.
  • You also want data quality.
Talend review

Questions people ask

Is Supermetrics or Talend better?
Neither clearly leads. Supermetrics starts at €49/month and Talend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Talend?
Supermetrics starts at €49/month and Talend at On request.
Does Supermetrics or Talend run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Talend runs on Web, On-premise.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Talend is typically brought in for.
What can Supermetrics do that Talend cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Talend covers ETL pipelines, Data quality, Master data management, Real-time streaming.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Talend: How is Talend Cloud priced?

Talend Cloud uses a usage-based pricing model where customers subscribe to a chosen edition (Starter, Standard, Premium, or Enterprise) and pay based on capacity used. Billing is calculated as a combination of data volume moved, number of job executions, and execution duration, with no published rates.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Talend: What are Talend Cloud editions?

Talend Cloud offers four editions: Starter (basic SaaS connectivity), Standard (real-time data movement and CDC), Premium (transformation and automation), and Enterprise (comprehensive quality and governance). All pricing is custom based on usage.

Source
Talend: Does Talend Cloud provide usage monitoring?

Yes. Talend provides a self-serve telemetry dashboard where customers can monitor usage trends and receive alerts as utilization approaches capacity limits, allowing tracking of data volume, job executions, and execution duration.

Source
Share

Related pages

More on Supermetrics

More on Talend

Keep looking

Other head to heads