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Automation Integration · head to head

Hightouch vs Supermetrics

Hightouch logo

Hightouch

Automation Integration

Sync data from your warehouse to business tools

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Hightouch has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Hightouch covers Data syncing, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hightouch and Supermetrics actually diverge.

Attributes where Hightouch and Supermetrics differ
AttributeHightouchSupermetrics
Starting priceFree€49/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20202010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hightouch

  • Data syncing
  • Reverse ETL
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Scheduling
  • 200+ destinations

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Hightouch

  • Composable Customer Data Platformnot Supermetrics
  • Reverse ETL and data activationnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Hightouch
  • Loading advertising data into BigQuery or Snowflake for reportingnot Hightouch
  • Automating recurring client marketing reports at an agencynot Hightouch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hightouch

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Hightouch

Free
  • StarterFree
    • Limited syncs
    • Community support
  • Growth$200/month
    • Multiple syncs
    • Email support
  • Enterprise$1000/month
    • Unlimited syncs
    • Dedicated support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Hightouch if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want reverse etl.
Hightouch review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Hightouch or Supermetrics better?
Neither clearly leads. Hightouch starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hightouch or Supermetrics?
Hightouch has a free tier; the other does not. Paid plans start at Free for Hightouch and €49/month for Supermetrics.
Does Hightouch or Supermetrics run on more platforms?
Hightouch runs on Web, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Hightouch for free?
Yes. Hightouch has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Hightouch best used for?
Hightouch is most often used for composable customer data platform, reverse etl and data activation. Of those, composable customer data platform and reverse etl and data activation are not what Supermetrics is typically brought in for.
What can Hightouch do that Supermetrics cannot?
Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Hightouch: How much does Hightouch cost?

Hightouch uses usage-based pricing with the philosophy to 'only pay for what you use.' Specific dollar amounts are not published; prospects must request a demo for custom quotes.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Hightouch: Does Hightouch offer a free tier?

Yes, Hightouch offers a free Basic Reverse ETL tier with up to 2 active syncs, unlimited destination count, and unlimited user seats.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Hightouch: What pricing models does Hightouch offer?

Hightouch offers usage-based pricing for Agentic Marketing Platform and Composable CDP with no Monthly Tracked Users (MTU) limits and economies of scale as usage grows.

Source
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