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Marketing · head to head

Supermetrics vs Xano

Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite
Xano logo

Xano

Automation Integration

The low-code backend platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Xano has a free tier, so it costs nothing to try first.
  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Xano limited real-time capabilities; websocket support underdeveloped and not suitable for real-time applications
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Xano covers API builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Supermetrics and Xano actually diverge.

Attributes where Supermetrics and Xano differ
AttributeSupermetricsXano
Starting price€49/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, Cloud, BYOC
CategoryMarketingAutomation Integration
Founded20102014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Visualization
  • Google Analytics

Only in Xano

  • API builder
  • Database management
  • Real-time sync
  • Webhooks
  • Authentication
  • Scheduling
  • REST API
  • Webhooks

Both cover

  • Data transformation
  • OAuth

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Xano
  • Loading advertising data into BigQuery or Snowflake for reportingnot Xano
  • Automating recurring client marketing reports at an agencynot Xano

Xano

  • Workflow Automationnot Supermetrics
  • Data Integrationnot Supermetrics
  • Process Automationnot Supermetrics
  • App Integrationnot Supermetrics
  • API Connectivitynot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Xano

  • Limited real-time capabilities; websocket support underdeveloped and not suitable for real-time applications
  • Performance concerns at scale; users report crashes, dropped queries, and no RAM visibility on any plan
  • Interface designed for mouse input only, does not work well with touch-screen tablets
  • Limited version control, data backup and restore features, and data management logging capabilities
  • Requires pairing with a frontend builder, adding cost, complexity, and integration overhead

Pricing, plan by plan

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Xano

Free
  • FreeFree
    • Limited requests
    • Basic features
  • Professional$99/month
    • 100K requests
    • Advanced features
  • Business$299/month
    • 500K requests
    • Premium support

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Xano if

  • You need api builder.
  • You want to start without paying.
  • You work on Web, Cloud, BYOC.
  • You also want database management.
Xano review

Questions people ask

Is Supermetrics or Xano better?
Neither clearly leads. Supermetrics starts at €49/month and Xano at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Xano?
Xano has a free tier; the other does not. Paid plans start at €49/month for Supermetrics and Free for Xano.
Does Supermetrics or Xano run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Xano runs on Web, Cloud, BYOC.
Can I use Xano for free?
Yes. Xano has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Xano is typically brought in for.
What can Supermetrics do that Xano cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Xano covers API builder, Database management, Real-time sync, Webhooks. Both handle Data transformation, OAuth.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Xano: Does Xano offer a free plan?

Yes. Xano offers a free plan with unlimited APIs and a rate limit. The free plan includes watermarked stored images. Paid plans start at $85 per month.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Xano: What databases does Xano use?

Xano provides managed PostgreSQL database with no migrations or DevOps overhead required. It includes automatic backups, scaling, and full ACID transaction support.

Source
Xano: Does Xano require coding knowledge?

Xano is a no-code platform but requires foundational understanding of backend concepts like database structure, APIs, authentication, and logic flow. The learning curve is steep, requiring weeks or months to become proficient.

Source
Xano: What integrations does Xano support?

Xano integrates with Snowflake, Datadog, AWS, GCP, Azure, Stripe, Segment, and works with frontend platforms like Bubble, Webflow, FlutterFlow, and Lovable.

Source
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