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Automation Integration · head to head

RudderStack vs Supermetrics

RudderStack logo

RudderStack

Automation Integration

The open-source customer data platform

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only RudderStack has a free tier, so it costs nothing to try first.
  • Each has a real cost: RudderStack on the free plan data processing stops after a second consecutive overage rather than being billed, so exceeding 250,000 events twice breaks the pipeline; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: RudderStack covers Data collection, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which RudderStack and Supermetrics actually diverge.

Attributes where RudderStack and Supermetrics differ
AttributeRudderStackSupermetrics
Starting priceFree€49/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Self-hostedWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20182010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in RudderStack

  • Data collection
  • Event tracking
  • Audience segmentation
  • Warehouse ingestion
  • Real-time sync
  • Privacy controls
  • 200+ destinations
  • Analytics tools

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Visualization
  • Google Analytics

Both cover

  • Data transformation

What people use each for

The jobs each tool is most often brought in to do.

RudderStack

  • Collecting event data from apps and websites and routing it to warehouses and toolsnot Supermetrics
  • Building a warehouse first customer data pipelinenot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot RudderStack
  • Loading advertising data into BigQuery or Snowflake for reportingnot RudderStack
  • Automating recurring client marketing reports at an agencynot RudderStack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

RudderStack

  • On the free plan data processing stops after a second consecutive overage rather than being billed, so exceeding 250,000 events twice breaks the pipeline
  • The free plan allows 250,000 events a month
  • Growth starts at $265 a month for 1 million events, with volume sold in tiers up to 25 million
  • Overage is charged as the gap to the next tier's price rather than per event, so a small excess costs a full tier step

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

RudderStack

Free
  • FreeFree
    • 250K events per month
    • 16 SDK sources
    • 200+ cloud destinations
  • Growth$265/month
    • 1 million events per month (up to 25 million available)
    • Unlimited team members
    • Tracking plans
  • Enterprise$null/mo
    • 5-minute warehouse sync
    • Unlimited transformations
    • Access to Profiles & Data Apps

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose RudderStack if

  • You need data collection.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want event tracking.
RudderStack review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is RudderStack or Supermetrics better?
Neither clearly leads. RudderStack starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, RudderStack or Supermetrics?
RudderStack has a free tier; the other does not. Paid plans start at Free for RudderStack and €49/month for Supermetrics.
Does RudderStack or Supermetrics run on more platforms?
RudderStack runs on Web, Self-hosted. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use RudderStack for free?
Yes. RudderStack has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is RudderStack best used for?
RudderStack is most often used for collecting event data from apps and websites and routing it to warehouses and tools, building a warehouse first customer data pipeline. Of those, collecting event data from apps and websites and routing it to warehouses and tools and building a warehouse first customer data pipeline are not what Supermetrics is typically brought in for.
What can RudderStack do that Supermetrics cannot?
RudderStack covers Data collection, Event tracking, Audience segmentation, Warehouse ingestion. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Data transformation.

Answered from the vendors’ own pages

RudderStack: What is RudderStack's free plan limit?

RudderStack's free plan includes 250K events per month with 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL at no cost.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
RudderStack: How much does RudderStack Growth plan cost?

RudderStack Growth plan costs $265 per month with annual billing discount available, providing 1 million events per month (up to 25 million available), unlimited team members, and 2 workspaces.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
RudderStack: What happens if I exceed my RudderStack event limit?

On the free plan, data processing stops after your second consecutive overage. Paid plan customers face overage fees calculated as the difference between the next tier's pricing and their current plan.

Source
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