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Surveys · head to head

Sogolytics vs Swydo

Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Free plan
Yes
Full reviewWebsite
Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Free plan
No
Full reviewWebsite

The short version

  • Only Sogolytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.; Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • They diverge on capability: Sogolytics covers Drag-and-drop survey builder, Swydo covers Multi-platform connectors.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Sogolytics and Swydo actually diverge.

Attributes where Sogolytics and Swydo differ
AttributeSogolyticsSwydo
Starting priceFree€69/month
Pricing modelPer user per monthPer month by data source count
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
CategorySurveysMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

What people use each for

The jobs each tool is most often brought in to do.

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Swydo
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Swydo
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Swydo
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Swydo

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Sogolytics
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Sogolytics
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Sogolytics
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Sogolytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Pricing, plan by plan

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Which should you pick?

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.
Swydo review

Questions people ask

Is Sogolytics or Swydo better?
Neither clearly leads. Sogolytics starts at Free and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sogolytics or Swydo?
Sogolytics has a free tier; the other does not. Paid plans start at Free for Sogolytics and €69/month for Swydo.
Does Sogolytics or Swydo run on more platforms?
Sogolytics runs on Web, iOS, Android. Swydo runs on Web.
Can I use Sogolytics for free?
Yes. Sogolytics has a free tier, so you can try it without paying. Swydo starts at €69/month.
What is Sogolytics best used for?
Sogolytics is most often used for a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation, a school or nonprofit needing multilingual survey support on a limited budget, a company wanting basic customer and employee experience management modules without buying separate enterprise platforms, someone still searching for sogosurvey by its former name who lands on the current sogolytics product. Of those, a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation and a school or nonprofit needing multilingual survey support on a limited budget are not what Swydo is typically brought in for.
What can Sogolytics do that Swydo cannot?
Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards. Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Answered from the vendors’ own pages

Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

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