Marketing · head to head
Swydo vs Umami
Swydo
Marketing
Automated client reporting for marketing agencies, priced per data source rather than per client
- From
- €69/month
- Rated
- -
Umami
Marketing
Open source, cookie-free web analytics you can self-host for the cost of a database
- From
- Free
- Rated
- -
The short version
- Only Umami has a free tier, so it costs nothing to try first.
- Each has a real cost: Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
- They diverge on capability: Swydo covers Multi-platform connectors, Umami covers Cookie-free tracking.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Swydo and Umami actually diverge.
Identical on both: user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Swydo
- Multi-platform connectors
- Report templates
- Goal and budget tracking
- White label delivery
- Client portal
- Scheduled distribution
Only in Umami
- Cookie-free tracking
- Self-hosting
- Small tracking script
- Custom events
- Funnels and goals
- Multi-site and teams
- Public dashboards
- API access
What people use each for
The jobs each tool is most often brought in to do.
Swydo
- A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Umami
- An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Umami
- An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Umami
- Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Umami
Umami
- A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Swydo
- An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Swydo
- A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Swydo
- A team that wants analytics data in a database they already control so they can query and join it themselvesnot Swydo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Swydo
- Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
- There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
- Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
- The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
- Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.
Umami
- There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
- Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
- Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
- Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
- It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.
Pricing, plan by plan
Swydo
€69/month- Swydo$69/month
- Ten data sources included
- Unlimited clients, users, dashboards and reports
- White labelling and custom sending domain
Umami
Free- Self-hostedFree
- MIT licensed, no licence fee
- No event limit imposed by the software
- Unlimited websites and users
- Cloud HobbyFree
- Up to 100,000 events per month
- 3 websites
- 6 months data retention
- Cloud Pro$20/month
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
- Cloud Business$200/month
- Up to 10,000,000 events per month
- All Pro features
- Higher volume overage rate
Which should you pick?
Choose Umami if
- You need cookie-free tracking.
- You want to start without paying.
- You work on Web, Linux.
- You also want self-hosting.
Questions people ask
- Is Swydo or Umami better?
- Neither clearly leads. Swydo starts at €69/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Swydo or Umami?
- Umami has a free tier; the other does not. Paid plans start at €69/month for Swydo and Free for Umami.
- Does Swydo or Umami run on more platforms?
- Swydo runs on Web. Umami runs on Web, Linux.
- Can I use Umami for free?
- Yes. Umami has a free tier, so you can try it without paying. Swydo starts at €69/month.
- What is Swydo best used for?
- Swydo is most often used for a performance agency with a dozen retainer clients that each need a branded monthly pdf without an analyst rebuilding it, an in-house team reporting on paid search and paid social to a board that will not open a looker studio link, an agency that wants unlimited internal users because juniors, account managers and the finance team all need access, replacing a per-client reporting tool when the client roster is small but each client runs many channels. Of those, a performance agency with a dozen retainer clients that each need a branded monthly pdf without an analyst rebuilding it and an in-house team reporting on paid search and paid social to a board that will not open a looker studio link are not what Umami is typically brought in for.
- What can Swydo do that Umami cannot?
- Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.
Answered from the vendors’ own pages
Swydo: Does Swydo charge per client?
No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.
Umami: Is Umami really free?
Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.
Swydo: What is a data source?
One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.
Umami: Do I need a cookie consent banner?
For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.
Swydo: Is there a free plan?
No, only a fourteen day trial. Billing starts at EUR 69 per month.
Umami: Can it replace Google Analytics?
For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.
Swydo: Can clients log in themselves?
Yes, clients get live dashboard access at no extra seat cost.
Umami: What does it need to run?
A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.
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