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Surveys · head to head

Device Magic vs Swydo

Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Free plan
No

The short version

  • Each has a real cost: Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors; Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • They diverge on capability: Device Magic covers Fully offline capture, Swydo covers Multi-platform connectors.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Device Magic and Swydo actually diverge.

Attributes where Device Magic and Swydo differ
AttributeDevice MagicSwydo
Starting priceOn request€69/month
Pricing modelquotePer month by data source count
PlatformsiOS, Android, WebWeb
CategorySurveysMarketing

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

What people use each for

The jobs each tool is most often brought in to do.

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Swydo
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Swydo
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Swydo
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Swydo

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Device Magic
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Device Magic
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Device Magic
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Device Magic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Pricing, plan by plan

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Which should you pick?

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.

Questions people ask

Is Device Magic or Swydo better?
Neither clearly leads. Device Magic starts at On request and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Device Magic or Swydo?
Device Magic starts at On request and Swydo at €69/month.
Does Device Magic or Swydo run on more platforms?
Device Magic runs on iOS, Android, Web. Swydo runs on Web.
What is Device Magic best used for?
Device Magic is most often used for a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit, an inspection crew working in basements and rural sites where there is no signal for most of the working day, a utility that needs the day's jobs dispatched to named engineers with the right form attached to each one, a business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting system. Of those, a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit and an inspection crew working in basements and rural sites where there is no signal for most of the working day are not what Swydo is typically brought in for.
What can Device Magic do that Swydo cannot?
Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling. Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Answered from the vendors’ own pages

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

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