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Booksy vs Google Optimize

Booksy logo

Booksy

Software

Book local beauty services

From
$29.99/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Booksy the Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Booksy covers Online booking, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Booksy and Google Optimize actually diverge.

Attributes where Booksy and Google Optimize differ
AttributeBooksyGoogle Optimize
Starting price$29.99/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20141998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Booksy

  • Online booking
  • Calendar management
  • Client database
  • Automated reminders
  • Marketing tools
  • Reviews management
  • Mobile apps
  • Analytics dashboard

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Booksy

  • Appointment booking and client management for salons and barbersnot Google Optimize
  • Taking payments and deposits against bookingsnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Booksy
  • Personalising page content for defined audience segmentsnot Booksy
  • Redirect tests between alternative landing page URLsnot Booksy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Booksy

  • The Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in
  • Additional team members are $20 a month each on top of the $29.99 base
  • Card processing runs from 2.49% plus $0.10 to 2.69% plus $0.30 depending on how the payment is taken
  • Getting paid out within 30 minutes costs a further 1.5%
  • Card readers are bought separately at $53.10 or $219.85 plus shipping

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Booksy

$29.99/month
  • Solo$29.99/month
    • Unlimited bookings
    • Client management
    • Mobile app
  • Team$49.99/month
    • Everything in Solo
    • Multiple staff
    • Staff scheduling
  • Business$79.99/month
    • Everything in Team
    • Multi-location
    • Priority support

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Booksy if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Booksy review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Booksy or Google Optimize better?
Neither clearly leads. Booksy starts at $29.99/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Booksy or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $29.99/month for Booksy and Free for Google Optimize.
Does Booksy or Google Optimize run on more platforms?
Booksy runs on Web, Ios, Android. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Booksy starts at $29.99/month.
What is Booksy best used for?
Booksy is most often used for appointment booking and client management for salons and barbers, taking payments and deposits against bookings. Of those, appointment booking and client management for salons and barbers and taking payments and deposits against bookings are not what Google Optimize is typically brought in for.
What can Booksy do that Google Optimize cannot?
Booksy covers Online booking, Calendar management, Client database, Automated reminders. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Cloud deployment, Web support.
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