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Marketing & Analytics · head to head

Google Optimize vs Motion

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Motion logo

Motion

Scheduling & Booking

Your intelligent calendar that prioritizes for you

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Motion no free plan; starts at $19/month per user
  • They diverge on capability: Google Optimize covers A/B testing, Motion covers AI auto-scheduling.

Where they differ

Only the attributes on which Google Optimize and Motion actually diverge.

Attributes where Google Optimize and Motion differ
AttributeGoogle OptimizeMotion
Starting priceFree$19/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWeb, iOS, macOS, Windows
CategoryMarketing & AnalyticsScheduling & Booking
Founded19982019

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Motion

  • AI auto-scheduling
  • Task prioritization
  • Project management
  • Meeting scheduler
  • Deadline tracking
  • Google Calendar
  • Outlook
  • Zoom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Motion
  • Personalising page content for defined audience segmentsnot Motion
  • Redirect tests between alternative landing page URLsnot Motion

Motion

  • Schedulingnot Google Optimize
  • Appointment bookingnot Google Optimize
  • Time trackingnot Google Optimize
  • Resource managementnot Google Optimize
  • Team coordinationnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Motion

  • No free plan; starts at $19/month per user
  • Mobile app is significantly less capable than desktop version
  • Requires adding deadlines, time estimates, and priorities to tasks to function effectively
  • Limited advanced project management features compared to dedicated PM tools like Asana or ClickUp
  • UI can feel cluttered and has a steep onboarding curve

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Motion

$19/month
  • Pro AI$19/month
    • AI task scheduling
    • 7500 AI credits per month
  • Business AI$29/month
    • AI Employees for teams
    • 15000 AI credits per month

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Motion if

  • You need ai auto-scheduling.
  • You work on Web, iOS, macOS, Windows.
  • You also want task prioritization.
Motion review

Questions people ask

Is Google Optimize or Motion better?
Neither clearly leads. Google Optimize starts at Free and Motion at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Motion?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $19/month for Motion.
Does Google Optimize or Motion run on more platforms?
Google Optimize runs on Web. Motion runs on Web, iOS, macOS, Windows.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Motion starts at $19/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Motion is typically brought in for.
What can Google Optimize do that Motion cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Motion covers AI auto-scheduling, Task prioritization, Project management, Meeting scheduler. Both handle Web support.

Answered from the vendors’ own pages

Motion: Does Motion work offline?

Motion is a cloud-based platform that requires internet connectivity to access and use its AI scheduling features. Offline functionality is not available.

Source
Motion: Is there a free trial for Motion?

Yes, Motion offers a 7-day free trial that can be canceled anytime. The free trial does not require credit card information upfront.

Source
Motion: What calendar services does Motion integrate with?

Motion integrates with Google Calendar, Outlook, and iCloud for calendar synchronization and automatic event scheduling.

Source
Motion: Is there a mobile app for Motion?

Motion offers iOS mobile app and desktop applications, though the mobile experience has been reported as less feature-rich than the web version.

Source
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Related pages

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