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Marketing & Analytics · head to head

Google Optimize vs Schedulicity

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Schedulicity logo

Schedulicity

Scheduling & Booking

Easy online booking & payments

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Schedulicity schedulicity has been retired and its domain now redirects to a Vagaro migration page titled From Schedulicity to Vagaro, urging existing customers to switch to Vagaro for booking, payments and client management
  • They diverge on capability: Google Optimize covers A/B testing, Schedulicity covers Online booking.

Where they differ

Only the attributes on which Google Optimize and Schedulicity actually diverge.

Attributes where Google Optimize and Schedulicity differ
AttributeGoogle OptimizeSchedulicity
Pricing modelfreemiumsubscription
PlatformsWebWeb, Ios, Android
CategoryMarketing & AnalyticsScheduling & Booking
Founded19982009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Only in Schedulicity

  • Online booking
  • Calendar management
  • Client database
  • Payment processing
  • Marketing automation
  • Class scheduling
  • Package sales
  • Reporting

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Schedulicity
  • Personalising page content for defined audience segmentsnot Schedulicity
  • Redirect tests between alternative landing page URLsnot Schedulicity

Schedulicity

  • Appointment bookingnot Google Optimize
  • Class schedulingnot Google Optimize
  • Package managementnot Google Optimize
  • Client communicationsnot Google Optimize
  • Payment collectionnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Schedulicity

  • Schedulicity has been retired and its domain now redirects to a Vagaro migration page titled From Schedulicity to Vagaro, urging existing customers to switch to Vagaro for booking, payments and client management

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Schedulicity

Free
  • FreeFree
    • 10 bookings/month
    • Online booking
    • Calendar sync
  • Unlimited$34.99/month
    • Unlimited bookings
    • Text reminders
    • No-show protection
  • Unlimited Plus$44.99/month
    • Everything in Unlimited
    • Package sales
    • Class scheduling

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Schedulicity if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Schedulicity review

Questions people ask

Is Google Optimize or Schedulicity better?
Neither clearly leads. Google Optimize starts at Free and Schedulicity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Schedulicity?
Google Optimize starts at Free and Schedulicity at Free.
Does Google Optimize or Schedulicity run on more platforms?
Google Optimize runs on Web. Schedulicity runs on Web, Ios, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Schedulicity is typically brought in for.
What can Google Optimize do that Schedulicity cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Schedulicity covers Online booking, Calendar management, Client database, Payment processing. Both handle Cloud deployment, Web support.
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Related pages

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