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Marketing · head to head

Google Optimize vs June

Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
June logo

June

Marketing

B2B product analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; June the pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • They diverge on capability: Google Optimize covers A/B testing, June covers B2B analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Optimize and June actually diverge.

Attributes where Google Optimize and June differ
AttributeGoogle OptimizeJune
Founded19982021

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Only in June

  • B2B analytics
  • Account tracking
  • Cohort analysis
  • Dashboards
  • Slack
  • Segment
  • GDPR
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot June
  • Personalising page content for defined audience segmentsnot June
  • Redirect tests between alternative landing page URLsnot June

June

  • Company-level product analytics for B2B SaaSnot Google Optimize
  • Spotting churn risk from account usage patternsnot Google Optimize
  • Pushing product usage data into Salesforce, HubSpot or Attionot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

June

  • The pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • There is no startup plan; the vendor states June is a fit for companies with at least $1M of ARR
  • Setup fees are charged separately and the vendor states they vary based on implementation complexity
  • The vendor states June is a poor fit for products with a large user base but low revenue per user

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

June

Free
  • FreeFree
    • Basic analytics
    • 1 user
    • 30 days retention

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose June if

  • You need b2b analytics.
  • You want to start without paying.
  • You also want account tracking.
June review

Questions people ask

Is Google Optimize or June better?
Neither clearly leads. Google Optimize starts at Free and June at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or June?
Google Optimize starts at Free and June at Free.
Does Google Optimize or June run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what June is typically brought in for.
What can Google Optimize do that June cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. June covers B2B analytics, Account tracking, Cohort analysis, Dashboards. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

Source
June: How much does June cost?

June does not publish specific pricing. Customers begin with a free trial to discuss custom pricing with the June team. Setup fees vary based on implementation complexity.

Source
June: Is June available for small SaaS companies?

June is positioned for companies with at least $1M annual recurring revenue. Smaller companies may explore the platform via a free trial.

Source
June: What business problem does June solve that justifies its cost?

June focuses on churn prevention and customer retention analytics. The pricing page indicates preventing even a single customer from churning can save $50K, positioning it as a retention investment tool.

Source
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